Retail General Manager - Silver State Relief - Fernley

Description

Retail General Manager - Fernley

Department: Retail

FLSA Status: Exempt

Work Status: Full Time

Reports To: Field Operations Manager

Supervisory Responsibilities

The Retail General Manager provides full direct supervisory oversight for all retail store operations and personnel, including but not limited to:

• Retail Assistant General Manager
• Retail Operations Leads
• Retail Inventory Operations Leads
• Retail Security Supervisors
• Retail Hosts / Hostesses and all other assigned retail staff

Supervisory authority includes hiring, training, scheduling, performance management, coaching, corrective action, discipline, and termination, exercised in accordance with company policy, applicable employment law, and regulatory requirements.

Reporting Structure and Functional Alignment

Organizational Retail Reporting Line:

Retail Staff ? Retail Assistant General Manager ? Retail General Manager ? Field Operations Manager ? Regional Director of Retail ? Vice President of Growth

The Retail General Manager is the senior on-site leader for assigned retail locations and is accountable for operational execution, financial performance, compliance outcomes, team effectiveness, and customer experience. The Retail General Manager works cross-functionally with Marketing, Procurement, Inventory, Compliance, Security, and HR partners to support company objectives. Cross-functional collaboration does not alter formal reporting relationships.

Position Summary

The Retail General Manager is responsible for the overall leadership, performance, and compliance of assigned cannabis retail locations and associated delivery operations. This role has full accountability for store-level financial results, regulatory compliance, operational execution, customer experience, and people leadership.

The Retail General Manager leads store leadership teams in executing company strategy, achieving financial objectives, maintaining audit readiness, and delivering a consistent, compliant, and high-quality customer experience. This role serves as the primary steward of company culture, brand standards, and regulatory integrity at the store level.

Essential Duties and Responsibilities

Financial and Operational Leadership

• Execute company strategy and operational priorities across assigned retail locations.
• Implement financial plans, budgets, and performance objectives while empowering store leadership to make data-driven decisions.
• Teach store leaders how to interpret and apply store-level financials and KPIs, including sales, labor, inventory, and margin metrics.
• Partner with Marketing and Procurement teams to develop and execute promotional strategies that support both top-line growth and margin objectives.
• Oversee cash handling, inventory controls, delivery operations, and security protocols across all assigned locations.
• Schedule, support, and participate in regular financial, operational, and compliance audits; ensure corrective actions are implemented and sustained.

Team Leadership and Talent Management

• Build, lead, and retain high-performing retail teams by recruiting, selecting, onboarding, training, and developing store leadership and staff.
• Provide leadership, guidance, and support to store managers and assistant managers to ensure operational excellence and accountability.
• Lead performance management processes, including goal setting, coaching, feedback, recognition, corrective action, and succession planning, in partnership with HR.
• Empower retail leaders to align selling strategies with individual store performance, customer demographics, and market conditions.
• Conduct regular store visits and inspections to assess performance, identify improvement opportunities, and provide actionable feedback.
• Foster a positive, inclusive, and compliant work environment that reflects company values and drives engagement.

Customer Experience and Brand Leadership

• Ensure store teams deliver a consistent, compliant, and exceptional customer experience at all times.
• Lead initiatives that drive customer engagement, loyalty, and community connection within each market.
• Coach store leaders through operational or process changes required to address customer feedback and service challenges.
• Collaborate with cross-functional partners to uphold brand standards, merchandising execution, and promotional integrity.
• Represent the company with professionalism, integrity, and accountability in the workplace and the community.

Compliance, Risk, and Regulatory Leadership

• Maintain full accountability for regulatory compliance associated with operating a privileged, licensed cannabis retail dispensary.
• Ensure adherence to all applicable federal, state, and local laws, cannabis regulations, company policies, and SOPs.
• Proactively identify, manage, and mitigate operational, financial, compliance, safety, and security risks.
• Stay current on regulatory changes, industry trends, and best practices and ensure store leadership remains informed and compliant.

Personal Leadership and Continuous Improvement

• Demonstrate ownership, integrity, resilience, and adaptability in managing complex retail operations.
• Utilize entrepreneurial thinking to identify opportunities for operational improvement, innovation, and growth.
• Lead change initiatives and support continuous improvement efforts across assigned locations.
• Perform other duties as assigned to support the broader retail organization and company objectives.

Work Environment and Physical Requirements

This position operates primarily in a retail dispensary environment where cannabis products are present. Employees may be exposed to cannabis odors and airborne plant particles.

Physical requirements include standing, walking, bending, lifting, carrying, pushing/pulling, and repetitive motions. Must be able to lift up to 50 pounds occasionally. Regular computer and keyboard use is required.

Schedule, Travel, and Work Hours

Must be able to work a flexible schedule, including evenings, weekends, and holidays. Periodic overnight travel is required. Willingness to travel approximately 25-30% annually is expected.

Required Qualifications

• Must be at least 21 years of age.
• Must successfully complete all required background checks.
• Must be able to obtain and maintain a valid Marijuana Establishment Agent Registration Card and all required local or jurisdictional work cards.
• Minimum five (5) years of multi-unit retail management experience in a high-growth, performance-driven environment.
• Minimum three (3) years of experience overseeing delivery operations across multiple locations.
• Demonstrated experience establishing strategic goals, managing KPIs, and driving financial and operational performance.
• Strong working knowledge of retail financials, labor workforce management, inventory controls, and compliance metrics.
• Proficiency with Microsoft Office applications, including Excel.
• Must possess and maintain a valid OSHA 10 or OSHA 30 certification as a condition of employment.
• Demonstrated leadership capability, sound judgment, high integrity, and sense of urgency.

Preferred Qualifications

• Bachelor's degree in business administration, retail management, or a related field.
• Experience owning or managing a business.
• Media training or public relations experience.
• Advanced knowledge of cannabis products, strains, genetics, THC content, and industry terminology.

Compliance and Continuing Eligibility

Employment is contingent upon ongoing compliance with all company policies, cannabis regulations, and maintenance of all required licenses, registrations, and certifications. Failure to maintain eligibility may result in disciplinary action, up to and including termination.

Equal Employment Opportunity Statement

The Company is an Equal Employment Opportunity employer. Employment decisions are made without regard to any status protected by applicable law.

Salary : $60,000 - $65,000