Marketing Communications Coordinator

Description

 Essential Duties and Responsibilities include the following. Other duties may be assigned. 

Social Media:

• Develop and implement social media strategies aligned to business goals.
• Create, schedule & publish content across social media platforms.
• Monitor and respond to comments, messages and mentions to foster community engagement.
• Collaborate with Marketing Team and key stakeholders to develop cross-channel assets.
• Track social media performance metrics to understand reach and engagement. 
• Stay current with platform updates, emerging social trends and best practices.

Content Marketing:

• Develop and execute content marketing strategies that align with business goals and target audience needs.
• Create high-quality, engaging content across various formats, that could include, but is not limited to web or blog content, email campaigns, educational assets, videos and more.
• Create and manage financial education content and vendor(s) relationships, if applicable.

Product Marketing: 

• Research customer needs and market trends to help us position our products effectively against competitors.
• Support new product or feature launches by drafting targeted messaging and promotional materials.
• Work with Marketing Team and key stakeholders to create sales enablement resources such as marketing collateral, campaigns (owned, earned and/or paid media), referral programs and customer testimonials.

Marketing Team Support:

• Capture photo and video at internal and external events, as assigned.
• Serve as Marketing Representative on “Hoopla” bank culture team. 
• Coordinate weekly staff meeting calendar invitation and notes distribution. 
• Other duties as assigned. 

Miscellaneous:

Assist and support other bank functions outside the normal scope of duties as needed to contribute to the overall success of the organization. 

Supervisory Responsibilities:

This role currently has no supervisory responsibilities.

Reasonable Accommodations Statement:

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Requirements

This role is an in-office role, housed in our downtown Decorah location.

Education and Experience: Associate's degree required. Bachelor’s degree in marketing, communications, journalism or related field, preferred. Ideal candidates will have two to four years of experience in marketing or related field, with responsibility for social media content creation and community management, or related experience and/or training; or equivalent combination of education and experience. Experience in financial services marketing is a strong plus.  

Required Skills & Abilities:

• Excellent writing, editing, and proofreading skills with a sharp eye for detail.
• Hands-on experience managing corporate social media accounts and building online communities.
• Familiarity with social media platforms and scheduling tools, basic design tools (i.e. Canva), email and marketing automation platforms (i.e. Constant Contact, MailChimp, etc). 
• Knowledge and proficiency in Microsoft Office Suite
• Self-starter, with strong organizational skills and the ability to prioritize and manage multiple projects and deadlines at the same time.
• A collaborative mindset with a strong desire to learn and grow within a fast-paced team environment.

  Physical Demands: 

• While performing the duties of this job, the employee is frequently required to sit and talk or hear.
• Occasionally required to walk.
• Occasionally exposed to outside weather conditions. 
• Occasionally lift and/or move up to 10 pounds. 

Work Environment:

• The noise level in the work environment is usually quiet.
• There is always a security risk which includes the risk of personal injury due to the threat of robbery or hostage situations.

This role is an in-office role, housed in our downtown Decorah location.