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Sr. Manager, Global Retail Brand Expression - HOKA

Deckers Brands
Los Angeles, CA Full Time
POSTED ON 9/29/2025
AVAILABLE BEFORE 11/5/2025
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Sr. Manager, Global Retail Brand Expression - HOKA

Reports to: Sr. Director, Global Retail Brand Expression - HOKA

Location: Remote (Portland, OR preferred)

The Role
As a Retail Brand Expression Sr Manager, you will play a crucial role in our Marketing team. Your main responsibility is to assist in defining and driving the retail brand experience strategy for HOKA's retail spaces. You will collaborate with various teams and departments to ensure our retail stores provide an exceptional consumer experience that aligns with our brand. This position requires an understanding of the go-to-market process, visual merchandising, retail brand, and creating powerful consumer experience in stores.
We celebrate diversity-of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
  • Collaborate to create the brand experience and holistic consumer journey for HOKA stores.
  • Help define and support the seasonal strategies for HOKA stores, focusing on enhancing brand moments, visual merchandising, and in-store experiences.
  • Drive visual merchandising strategies and styling direction that align with brand objectives.
  • Collaborate cross-functionally to drive best-in-class processes that enable scalable storytelling solutions, across both Product and Brand moments.
  • Drive the development and delivery of tools that benefit different regions, fostering global best practices.
  • Participate in efforts to inspire and empower regions and consumers.
  • Support the development and execution of the retail brand experience strategy in line with HOKA's brand objectives, ensuring a consistent and engaging consumer journey for HOKA stores.
  • Assist the Retail Brand Expression Leader in building and nurturing a high-performing team that includes adjacent and support functions and regional partners.
  • Collaborate with the design team and creative agencies to contribute to innovative storytelling and immersive consumer experiences.
  • Foster communication and collaboration with regions to inform global strategies.
Who You Are
  • Background in Marketing, Art, Design, Communications, Visual Merchandising or a related field
  • Strong organizational and multitasking skills
  • Excellent communication and collaboration abilities
  • Detail-oriented with a focus on quality and efficiency
  • Creative thinker with innovative problem-solving skills
  • Informed decision-maker with resource allocation skills
  • Proactive and goal-oriented project manager
  • Strong leadership, teamwork, and diversity appreciation
  • Proficient with project management software and tools
What We'll Give You –
  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$150K-$160K
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

Salary : $150,000 - $160,000

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