What are the responsibilities and job description for the StableWatch - Marketing Lead position at deCircle?
StableWatch is building the world's most trusted platform for tracking, analyzing, and understanding the stablecoin ecosystem. In a world increasingly dependent on digital currencies, we believe stablecoins are foundational to financial access, on-chain utility, and global settlement.
Our mission is to empower individuals, builders, researchers, and institutions with actionable data, analysis, and insights into stablecoins—across blockchains, protocols, and regulatory landscapes.
The Role
We’re looking for a Marketing Lead to take ownership of the brand, user acquisition, product storytelling, and our digital footprint. This is a hybrid role across Growth, Product Marketing, and Digital Strategy—ideal for someone who’s equally creative and data-driven, and excited by the challenge of making StableWatch the go-to destination for stablecoin knowledge.
You’ll work directly with the founders to shape the narrative, build campaigns, and develop strategies that drive both product adoption and thought leadership.
Strategy & Positioning
Define and continuously refine StableWatch’s brand positioning and voice in the market
Own the GTM strategy for new features, reports, and research products
Build messaging frameworks that resonate with developers, institutions, and the broader crypto community
Growth Marketing
Own user acquisition funnels—from awareness to engagement
Launch experiments across email, content, SEO, paid media, partnerships, and community
Analyze campaign and traffic performance using tools like GA, Mixpanel, and Hubspot
Social & Content Strategy
Build and execute a content calendar across X (Twitter), Farcaster, LinkedIn, Mirror, Substack, and more
Work with research and data teams to publish high-signal dashboards, infographics, and insights
Develop social strategies that grow organic reach, trust, and influence
Product Marketing
Work closely with product and design to translate features into compelling benefits
Coordinate product launches and educational flows (onboarding, feature drops, lifecycle comms)
Create clear and concise user-facing copy (landing pages, in-app, tooltips, blog posts)
Why Join Us?
Shape the voice and impact of a category-defining platform
Work directly with experienced founders in the DeFi and analytics space
Help make stablecoin infrastructure more transparent and accessible to the world
Flexible work environment, high ownership, and a mission with real-world impact
You Might Be a Fit If You...
Have 4 years in crypto/web3 marketing or related B2B/B2C SaaS
Love turning technical topics into accessible content for different audiences
Have built or scaled a brand or community from scratch
Understand the stablecoin ecosystem (USDC, USDT, LUSD, GHO, etc.) or are eager to learn
Are fluent in performance metrics, growth loops, and SEO
Have strong writing and editorial skills, especially in short-form and visual content
Are self-directed and excited to own marketing end-to-end