What are the responsibilities and job description for the Sales Enablement Manager position at DebtBook?
Who We Are
DebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights.
What You’ll Do
The Sales Enablement Manager is a critical full-time role responsible for building, operationalizing, and continuously improving DebtBook's sales enablement function. This individual will own the end-to-end enablement lifecycle - from auditing and rationalizing existing assets to designing repeatable sales frameworks that drive consistent deal qualification, value articulation, and pipeline progression.
This role is ideal for a hands-on enablement professional who can operate both strategically and tactically - someone who can design a framework in the morning and coach a rep through a live deal in the afternoon.
Enablement Asset Management
GROW Continuously
DebtBook is a fast-growing company where we dream big, move fast, make an impact, and bring joy to everything we do. Our core values drive our success as an organization, and we are looking for talented teammates who share our passion for challenging the status quo, innovating in all we do, and wanting to make a difference.
Benefits
When it comes to benefits and perks, we are committed to supporting our employees’ well-being to make their lives better, both in and out of the office. We offer:
DebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights.
What You’ll Do
The Sales Enablement Manager is a critical full-time role responsible for building, operationalizing, and continuously improving DebtBook's sales enablement function. This individual will own the end-to-end enablement lifecycle - from auditing and rationalizing existing assets to designing repeatable sales frameworks that drive consistent deal qualification, value articulation, and pipeline progression.
This role is ideal for a hands-on enablement professional who can operate both strategically and tactically - someone who can design a framework in the morning and coach a rep through a live deal in the afternoon.
Enablement Asset Management
- Own, audit, and continuously rationalize the full library of sales enablement materials
- Eliminate redundancy and create a structured, intuitive asset architecture
- Manage and optimize enablement content within systems like HubSpot, Confluence, etc.
- Maintain asset inventory with ownership and version control
- Work with Product Marketing to develop platform-level messaging
- Translate product capabilities into business outcomes
- Develop “So What?” messaging for new features
- Ensure consistent positioning across sales motions
- Implement structured sales methodologies including MEDDIC/MEDDPICC, SPIN, and Command of the Message
- Build repeatable motions for SDRs, SMB, Enterprise, and partner/reseller channels
- Improve pipeline quality and deal progression
- Design onboarding and continuous training programs
- Build product release enablement processes
- Establish manager-led coaching frameworks
- Define enablement governance standards
- Partner with sales on strategic deals
- Observe calls (Gong) and identify gaps
- Translate insights into enablement improvements
- 4–7 years in Sales Enablement or related GTM role, preferably Fintech and/or Govtech
- Experience implementing sales methodologies (SPIN, MEDDIC/MEDDPICC, Command of the Message)
- Experience with tools like Salesforce, HubSpot, Confluence, Salesloft, LMS platforms
- Experience working with partner and reseller channels
- Experience in finance or capital markets concepts (preferred)
- Strong ability to drive adoption and behavior change
- Excellent written and verbal communication, including slides and written content
- Ability turn complex product capabilities into crisp, buyer-relevant value narratives
- Strong facilitation and coaching skills
- Data-driven mindset
- High ownership mentality
- Rep adoption of enablement frameworks
- Improved deal qualification and pipeline quality
- Reduced ramp time
- Improved win rates and sales cycle length
GROW Continuously
- We believe in continuous improvement, never accepting the status quo as good enough, and iterating to move quickly without compromising on quality.
- We are energized by the fast-paced rate of change that growth demands and see new challenges as opportunities for resilience and personal development.
- We are driven by curiosity to think creatively, innovate, and experiment, and we humbly incorporate lessons learned from success and failure along the journey.
- We hold ourselves accountable for exceptional effort, execution, reliability, professionalism, and results that add tremendous value for customers.
- We are all individual contributors, responsible for delivering value to our customers, team, and company with every action we take.
- As managers, we lead by example in both what we do and how we do it, and stay personally familiar with the work as we coach our teams.
- We follow through on our decisions and commitments with action.
- We create moments of magic, surprising and delighting our customers at every touchpoint.
- We run towards problems and enthusiastically jump in to help colleagues however we can be valuable.
- We take pride in proactively doing the extra little things that set us apart, even when no one is watching.
- There is no task needed at DebtBook that is beneath any of us.
- We work hard to be the teammate others want on their team.
- We have the courage to have hard conversations and the grace to receive honest feedback in pursuit of excellence.
DebtBook is a fast-growing company where we dream big, move fast, make an impact, and bring joy to everything we do. Our core values drive our success as an organization, and we are looking for talented teammates who share our passion for challenging the status quo, innovating in all we do, and wanting to make a difference.
Benefits
When it comes to benefits and perks, we are committed to supporting our employees’ well-being to make their lives better, both in and out of the office. We offer:
- Competitive salaries plus equity (stock options) for all employees;
- Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match;
- Flexible work schedules and generous leave policies (including unlimited PTO);
- Professional development opportunities and tuition reimbursement;
- Family and wellness perks;
- In-person social events;
- Top-of-the-line equipment, and a newly furnished office.