Director of Marketing

At DealerBuilt, we empower people to achieve their unique ambitions. DealerBuilt is a portfolio of automotive dealership SaaS brands including Lightyear, Oplogic, iService, and Vistadash. Our portfolio includes Enterprise Retail Cloud DMS, Document Management, CRM, Desking, F&I Menus, Equity, Telephony, Fraud Protection, Artificial Intelligence, Service Lane Tools, and Marketing Analytics. We pride ourselves on the fact that our innovative SaaS solutions are built by dealers for dealers. Our solutions are used in some of the largest volume stores and groups in the nation. We understand that every dealership is unique, and that is why our platform is tailored to adapt to those specific needs and goals regardless of the dealership size. Our innovative technology is designed to elevate the dealership experience, offering unparalleled flexibility, efficiency, and control in managing operations. Join us. 

WHY WE’RE LOOKING: 

We are looking to grow our team with a Director of Marketing who can drive our brand, demand generation, and go-to-market strategy across our portfolio of SaaS brands. This role is crucial in shaping how we engage dealerships, expand market share, and communicate the value of DealerBuilt’s solutions. Your expertise will play a vital role in fueling our growth and positioning DealerBuilt as the leading innovator in dealership technology. 

WHAT YOU’LL DO: 

• Player / Coach role with significant weighting on doing the work and building systems from scratch 

• Develop and execute a comprehensive marketing strategy that aligns with DealerBuilt’s vision and growth objectives. 

• Lead brand positioning, messaging, and communications across all channels to ensure a consistent and compelling voice in the market. 

• Drive demand generation programs, including targeting, contact appending, digital marketing, campaigns, and account-based marketing to support sales pipeline growth. 

• Lead internal resource for design work and potentially an agency contractor for special needs. 

• Collaborate with and leverage Sales, Sales Operations, RevOps, Product, Success, and Solution Engagement teams to drive content, campaign ideas, accuracy and positioning of messaging, and insights to ensure marketing efforts are aligned with business goals. 

• Project management style focus for industry events to ensure execution and return on investment. 

• Measure, analyze, and report on marketing effectiveness while using insights to optimize performance. 

• Collaborate with CRO and Director of Sales Operations to ensure business priorities have strong strategy, plans, execution, and metrics. 

WHAT WE’RE LOOKING FOR: 

• Bachelor’s degree in marketing, business, communications, related field, or work experience equivalent. 

• 5 years of progressive marketing experience. 

• 3 years of automotive SaaS industry and dealership technology solutions is REQUIRED. 

• Proven track record of building and scaling marketing strategies that drive measurable growth. 

• Strong expertise in digital marketing, demand generation, and product marketing. 

• Exceptional writing, communication, and collaboration skills. 

• Analytical, data-driven decision-making mindset with a creative and entrepreneurial approach. 

• Ability to thrive in a fast-paced, growth-oriented environment. 

• Experience with Websites and HubSpot (or other Marketing Automation Tools) 

WHAT’S IN IT FOR YOU: 

• Competitive Compensation: This position offers a base salary plus bonus. Employees who demonstrate successful goal attainment and commitment will have the opportunity for career growth and advancement in the organization. 

• Great Benefits: Several comprehensive benefit offerings to choose from and a no-wait 401k plan with company match.  

• Fully Remote: Enjoy the flexibility of working remotely while delivering exceptional results for our clients. 

• Work/Life Balance: We believe in working hard for our clients every day while ensuring satisfaction in your role and ample time to enjoy activities outside of work. Enjoy Responsible Paid Time Off to balance work with life’s other priorities. 

• Employee Referral Program: Our Referral Program incentivizes you to bring talented individuals into our growing organization. 

DealerBuilt is an Equal Opportunity Employer of minorities, females, protected veterans, and individuals with disabilities. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 

No search firm solicitations, please.