Sales Development Representative / Setter

SALES DEVELOPMENT REPRESENTATIVE "SETTER" JOB DESCRIPTION

Dealer Trade Network is a fast-growing company based in Louisville, KY, that provides modern inventory solutions to automotive franchise dealers nationwide. We’ve helped facilitate tens of thousands of dealer-to-dealer trades by turning dealership data into real, actionable opportunities.

Job Purpose: 

To take all inbound and outbound leads, qualify and validate contact data, and hand off only hot, sales-ready leads to the Closer (Inventory Consultant). The SDR is the bridge between marketing and closing, responsible for maintaining pipeline hygiene, ensuring responsiveness, and qualifying opportunities.

Tasks & Responsibilities:

• Receive all leads (inbound, outbound, referrals) and make first contact (email, call, LinkedIn, etc.).
• Verify and update contact and company information in the CRM.
• Assess fit and interest using agreed qualification criteria.
• Send initial intake/invoice details to the lead to confirm scope/needs and ensure the opportunity is truly qualified before handoff.
• Nurture leads (short term) to readiness when needed.
• Book a meeting or pass qualified leads to Closers (Inventory Consultants).
• Ensure complete handoff: pass relevant information and context to the Closer (qualification notes, pain points, stakeholders, timing, pricing/invoice status, and required documents), so they have everything needed to close.
• Proactively mine our company’s book of business for additional qualified opportunities (re-engagement, cross-sell/up-sell) and create/route those leads.
• Work with Marketing to provide feedback and insights (lead quality, messaging).
• Report daily/weekly metrics (leads processed, conversion to SQL, speed-to-lead/response time, handoff quality).

Performance Metrics:

To measure success in this role, team members will be evaluated on the following key performance indicators (KPIs):

• Number of leads contacted/processed
• Lead-to-qualified ratio
• Speed of follow-up (first contact time)
• Handoff quality (percentage of leads with complete, accurate data)
• Meetings booked or demos scheduled

Traits & Special Skills:

Pay Details: 

• Non-Exempt / Hourly Role / Full Time (40 hrs/wk)
• Base salary with bonus opportunity from Day 1, with total annual compensation potential of $42,000 based on performance.

  (See Appendix below for complete compensation structure, salary progression, and incentive details.)

Qualifications:

• High School diploma required, undergraduate degree preferred 
• This role is designed for motivated individuals eager to learn and grow in a sales-driven environment. 

Benefits:

• 100% Employer-paid benefits for the Employee 
  • Health Insurance 
  • Dental, Vision 
  • STD & LTD 
  • Basic Life Coverage for a $25,000 policy 
• 401K retirement program 
• (8) Eight Observed Holidays (not paid, but you do get the day off)
• (5) Five PTO days are provided after completing your first 90 days as a new hire, plus an extra week after 1 year. 
• Employee Referral Program 
• Employee Assistance Program (EAP)

Company Culture:

At Dealer Trade Network, we live by four core values and seek to find new talent who will do the same:  Customer Service over Self. While revenue is important, so is fulfilling our mission to serve our clients. Integrity in Everything We Do - Being part of our team means doing the right thing. You give 110% and are consistently contributing quality work. Committed to Team Success - We foster a culture of lifting each other for our team's success because we need each other to achieve our goals.  Adaptability and Resilience - We are reliable partners who can deliver for our clients and each other. As demands change, we adapt and overcome. 

APPENDIX: 

Position Classification: Non-Exempt 

Timekeeping: Required to track all hours worked 

Overtime Eligibility: Eligible for overtime pay in accordance with applicable law 

Base Hourly Rate – Burn-In Period (First 90 Days) 

Hourly rate of $18.27 (approximately $38,000 annualized based on a standard full-time schedule; for reference only) during the initial onboarding and performance ramp (“burn-in”) period. 

Successful completion of the burn-in period is determined by management based on performance, attendance, and adherence to company policies. 

Base Hourly Rate – Post Burn-In Period 

Hourly rate of $20.19 (approximately $42,000 annualized based on a standard full-time schedule; for reference only) following successful completion of the burn-in period. 

Bonus / Incentive Opportunity 

• Eligible to earn 2% of the Setter’s any closed deals generated from qualified leads originated
• Bonus eligibility begins Day 1 of employment
• Bonuses are performance-based and tied to lead quality, qualification accuracy, and closed revenue

Total Compensation Opportunity 

Total compensation may exceed $42,000 based on individual performance, lead volume, and closed deal outcomes. 

Bonuses, Awards, and Ancillary Benefit Requirements 

Eligibility for bonuses, awards, and ancillary benefits is contingent upon maintaining Good Standing and active employment at the time of payout. Employees on a Performance Improvement Plan (PIP) or not actively employed at the time of payment are not eligible. 

Review and Revisions 

This compensation structure may be reviewed and adjusted at the Company’s discretion based on performance, market conditions, and business needs.