Paid Search Specialist - Automotive Industry

As a Dealer Alchemist Paid Search Specialist, you will be assisting in leveraging our technology, paired with your experience to help our clients succeed in their goal through paid media spends. While automotive experience is preferred, further training can be provided to the right individual.

Job Duties

• Monitoring budgets and overseeing search platform accounts
• Tracking KPIs
• Auditing website inventory levels
• Monitoring purchased media to ensure that the advertisements appear as planned
• Assist with ad copy as needed
• Assist in writing out SOPs for aspects of search
• Proof Checking Setups / QA
• Campaign Management - Oversee accounts on Google and Microsoft Ads.
• Keyword Research - Be involved in audience / location targeting
• Bid Management - Monitor budget and adjust bids as applicable
• Write clear and concise copy for adverts
• Suggest and develop new campaigns
• Keeping up to date of PPC and SEM trends
• Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards.
  
  

Required Skills And Qualifications

• Strong communication skills including written and verbal communication are required along with the ability to work independently with good critical thinking skills.
• Knowledge of Paid Media is required
• Proficient knowledge of Google Ads, Microsoft Ads and Google Merchant Center is essential.
• General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building event and URL based goals (will be trained on if needed for a desired individual)
• Proficiency in Google Workspace and Drive
• Strong independent work ethic
• Demonstrated problem-solving capabilities
• Professional and respectful demeanor in dealing with internal and external business partners
• Effective time management in a professional setting
• Collaborate effectively in a team environment and must be an organized and flexible team player.
• Integrity and optimism, regardless of the situation
• Use information, data, and resources to proactively identify and solve problems to get the job done.
• Experience in data analysis and reporting Experience with Zoho, Jira, and Slack is a plus. Basic knowledge of Excel/Google Sheets and GA4 is also required.
• Analytical thinking with strong math skills is mandatory
• Google Ads, Google Display, Google Search certification
  
  

Additional Benefits

Base salary

$60,000/yr - $70,000/yr

• Unlimited Vacation – We manage 100% by objective.
• 401K with matching.
• Paid Professional Development.
• Bronze Level Healthcare, Dental, and Vision Included
  
  

About Dealer Alchemist:

Dealer Alchemist is a hyper-innovative, disruptive digital advertising agency specializing in the Automotive Industry. Our adaptive response technology (CORe) provides increased conversion, better ad spend efficiency, and full transparency for dealer operators making it an absolute game changer in our industry. We exercise a dealer - centric strategy, eliminating the multi-vendor, multi-dashboard solutions and consolidating them into one cost effective, turn-key strategy so dealers can focus on what matters most, selling cars. Dealer Alchemist has the highest customer retention rate in our industry and our employees love working in this exciting fast growing, fast paced environment. We are an equal opportunity employer and welcome applications from all qualified individuals.