What are the responsibilities and job description for the Manager- Social Media, Marketing, Events position at Deale Services?
GOVSERIES, a Deale Services, LLC subsidiary, delivers high-impact webinars, live events, and practical content for the government-contracting community—connecting professionals with the information, access, and opportunities they need to grow.
The Manager- Social Media, Marketing, Events will be responsible for day-to-day execution across social media, digital marketing, and event promotion/operations. This is a hands-on contractor role: you’ll plan campaigns, create content, run ads, grow audience, drive registrations, and help produce smooth, well-attended events. Responsibilities include:
- Build & run an always-on social calendar (LinkedIn primary; X, Instagram, YouTube as relevant) with weekly content, community engagement, and growth experiments.
- Plan and execute multi-channel campaigns for webinars and live events (email, social, partners, paid).
- Create or coordinate creative assets (short-form video, graphics, copy, landing pages).
- Manage event ops: Eventbrite setup, registration flows, reminders, run-of-show, speaker/partner comms, onsite basics, and post-event follow-up/recaps.
- Track and report KPIs (reach, engagement, CTR, registrations, attendance, CPL/CAC, ROI) and optimize accordingly.
- Coordinate with leadership and partners/sponsors; maintain brand consistency across all touchpoints.
- Maintain and organize marketing assets, lists, and basic CRM/automation tasks.
- Core skills (required): Clear writing, short-form content creation, basic design/layout, and comfort owning timelines and deliverables.
- Tools familiarity (nice to have): Eventbrite, Mailchimp/HubSpot (or similar), Canva/Adobe, LinkedIn Campaign Manager/Meta Ads, Google Analytics.
- Event experience: Webinar production (Zoom/Teams/ON24) and/or in-person event coordination.
- Industry exposure (bonus): GovCon, B2B professional services, trade associations, or adult education/training.
- Mindset: Analytical, organized, proactive, and comfortable switching between strategy and scrappy execution
- Status: Independent contractor (W-9)
- Compensation: Hourly; rate commensurate with experience and portfolio (please include your desired hourly rate range).
- Hours: Variable based on campaign/event cycles; some evenings/early mornings around events.
- Travel: Occasional U.S. travel for live events.
- Flexible: We offer a flexible remote work option providing for remote work options.