What are the responsibilities and job description for the Brand Marketing Coordinator, Leatherology position at DC International?
This is a Hybrid work-from-home position reporting to the office two days a week in Carrollton, Texas.
At Leatherology, we strive to elevate the everyday by bringing our customers beautifully designed and thoughtfully crafted accessories. We are on the lookout for creative, driven, and strategic individuals who are eager to join our growing team and help further the brand’s mission.
The Brand Marketing Coordinator, Leatherology is responsible for supporting the Brand Marketing Manager and department with writing strategic, innovative, accurate and customer-centric content and assisting with the day-to-day marketing planning for Leatherology.
Duties and responsibilities
These responsibilities are meant as a guide for core job functions but are by no means exhaustive:
- Marketing Campaign Coordination & Content Planning
- Assist Brand Marketing Manager in developing and maintaining Leatherology’s omni-channel marketing calendar.
- Prepare campaign marketing briefs, proposals, and storyboards for team and 3rd party partners assisting in asset creation.
- Create copy and partner with Visual Designer on developing digital and print marketing collateral including emails, short and long-form videos, direct mail catalogs, text ads, displays ads, etc.
- Plan and create content specifically for social media channels in partnership with Visual Designer and Visual Brand Manager. Moderate social properties by creating engaging content, responding to inquiries, and answering customer questions.
- Audit, proofread, and schedule marketing assets across paid, owned, and earned channels to ensure all deadlines and launch dates are met.
- Website Content Development & Optimization
- Maintain and create site editorial content (Blog, Campaign Landing Pages, About Us, etc.) and pertinent site information (FAQs, Resource Center, Contact Us, etc.) to ensure that information is accurate, up-to-date and adheres to SEO best practices.
- Monitor organic search metrics, maintain website metadata, titles, H1/H2 tags, etc., and analyze overall site content performance using tools such as Google Analytics and SEMRush.
- Research what content will be most effective based on customer feedback, 3rd party information, keyword research and competitive analysis.
- Continuously update, optimize, and create content to increase qualified organic traffic and improve SERP rankings.
Qualifications
- Bachelor’s degree in marketing, merchandising, journalism, technical writing, or related field.
- 3 years and experience in ecommerce marketing, content creation or related field.
- Excellent copywriting and proofreading skills.
- Proficient in Microsoft office skills (Excel, Word, PowerPoint).
- Accurate, outstanding eye for detail, and great organizational skills.
- Proactive and resourceful in solving problems, making decisions, and executing goals.
- Strong time management and organizational skills, with the ability to prioritize, multi-task, and manage deadlines.
- Enthusiastic and driven worker with a passion for ecommerce.
- Exceptional verbal, written and interpersonal communication skills. Must be able to communicate with all levels of the organization.
About the Business
Founded in 2008, Leatherology’s mission is to celebrate the everyday. As a direct-to-consumer business, we passionately believe that great design and quality can be accessibly priced, and we work hard to create beautiful products using the finest materials. We also believe that the best gifts in life are timeless and personal. That is why you won't typically see our logo on the front of our products. Our goal is to let our customers personalize everything and make it one of a kind, whether for yourself or a loved one.
Leatherology has been featured in numerous national and international publications, including Vogue, The New York Times, Fast Company, Forbes, WWD, and The Dallas Morning News. Our handbags and accessories have been worn by celebrities, including Reese Witherspoon, Serena Williams, Mandy Moore, Mindy Kaling, Lily Collins, Rachel Zoe, Demi Moore, Jonathan Van Ness, and more.
DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company? It means working alongside a diverse team of creators, marketers, analysts, developers, designers, and innovators. It means overseeing the complete, end-to-end product lifecycle. With our headquarters in Carrollton, Texas, and a wholly owned manufacturing facility in Asia, DC International is uniquely positioned to create a great customer experience from start to finish.
Since 2005, our mission has been simple: to bring customers products that matter. We do this by marrying timeless design, innovative technology, and an unwavering commitment to quality. Over the last 15 years, we have grown from a small family business into one of the industry’s leaders in product excellence and superior service. Despite our success, we never forget our humble beginnings and the customer-first values upon which we were founded.
DC International, Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, religion, age or disability in employment or the provision of services.