Senior Partner Marketing Manager

Department: RS-292 - O06 - Marketing

Location: US - New York

Description

Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs – teams, leagues, and fans – are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the ’26 – ’27 basketball and hockey season.

At the core of this mission is our partnership network — from global telcos to local commercial distributors. As a Senior Partner Marketing Manager based in New York, you’ll be at the center of that growth, you will be instrumental in driving value through these partnerships by leading co-marketing initiatives that deepen user engagement, grow subscriptions, and enhance brand visibility.

Salary Range: $80,000 to $110,000. This is hybrid role which will be based mostly on site from our New York office.

Key Responsibilities

As the Senior Partner Marketing Manager, you will own the marketing strategy and execution across key commercial and distribution partners. You’ll be responsible for planning, delivering, and optimising joint marketing campaigns that drive acquisition, retention, and brand equity for DAZN and our partners. This role will require close collaboration with DAZN’s commercial, brand, product, and content teams, as well as direct day-to-day contact with senior marketing stakeholders from partner organisations.

• Own campaign delivery — Lead marketing efforts across strategic partnerships including telcos, commercial premises, device manufacturers, and retail partners
• Scale regionally — Build and execute integrated marketing plans that support DAZN’s business objectives at a regional level
• Represent DAZN locally – Build and maintain relationships with key stakeholders in local markets, including telco and distribution partners, commercial premises, device manufacturers, and retail partners
• Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media
• Establish best practice — Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches new regional US sports rights with partners
• Collaborate cross-functionally — Work closely with integrated marketing, creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing
  
  

Skills, Knowledge & Expertise

• 5 years experience in partner, brand, or consumer marketing — ideally in sports, media, entertainment, telco, or tech industries
• Demonstrable experience building and delivering co-marketing campaigns with strategic partners
• Strong stakeholder management and communication skills, including experience engaging at C-suite level
• Highly analytical with a solid grasp of marketing KPIs, reporting tools, and ROI measurement
• A proactive, collaborative attitude with the ability to work cross-functionally in a fast-paced environment
• Strategic thinker who can translate insights into clear, creative marketing campaigns
  
  

Job Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.