What are the responsibilities and job description for the Director of Sales position at Daytona Grande Oceanfront Resort?
As a proud member of the Preferred Hotels & Resorts Lifestyle Collection, the Daytona Grande Oceanfront Resort offers a refined yet relaxed luxury experience on Florida’s iconic Atlantic coast. With panoramic ocean views, elevated dining, and exceptional service, our full-service resort is a destination for discerning travelers seeking both sophistication and authenticity.
Job Summary
The Director of Sales at Daytona Grande is responsible for leading the property’s group sales strategy, driving revenue growth across group, and corporate segments. This position requires a seasoned hospitality sales professional with proven leadership experience, strong business acumen, and the ability to build and maintain client relationships while positioning Daytona Grande as the premier luxury destination in Daytona Beach.
Key Responsibilities
- Develop and implement annual sales plans aligned with property revenue goals.
- Identify and pursue new market opportunities across corporate, group, and leisure segments.
- Build and maintain relationships with key accounts, travel partners, and meeting planners.
- Represent Daytona Grande at industry events, trade shows, and networking functions.
- Recruit, train, and mentor the sales team to achieve performance objectives.
- Partner with revenue management to optimize occupancy and average daily rate (ADR).
- Oversee contract negotiations, pricing strategies, and promotional offers.
- Collaborate with marketing to enhance brand visibility and ensure consistent messaging.
Required Experience
- Minimum of 7–10 years of progressive sales leadership experience in luxury hotels or resorts.
- Demonstrated success in achieving revenue targets and expanding market share.
- Strong communication, negotiation, and presentation skills.
- Proven ability to lead, inspire, and develop high-performing teams.
- Knowledge of the Daytona Beach market and regional tourism trends preferred.
Preferred Qualifications
- Bachelor’s degree in Hospitality Management, Business, or a related field or the equivalent experience
- Familiarity with Opera Cloud, SynXis, and Duetto and Event Management software is a strong advantage.
Key Competencies
- Analytical Acumen: Ability to interpret complex data and translate insights into actionable strategies.
- Strategic Thinking: Skilled in long-term planning and agile in responding to market shifts.
- Communication: Clear and persuasive communicator with the ability to influence cross-functional teams.
- Attention to Detail: Precision in managing inquiries, availability, and reporting.
- Tech-Savvy: Comfortable navigating multiple systems and platforms used in luxury hospitality.
- Problem-Solving: Resourceful and proactive in identifying revenue opportunities and resolving challenges.
- Brand Alignment: Deep understanding of luxury guest expectations and how revenue strategy supports brand positioning.
- Salary: Competitive and commensurate with experience. Quarterly Bonus program. Compensation details will be discussed during the interview process. Comprehensive benefits package including health, dental, and vision coverage.