Marketing Operations Specialist

Dayton Lamina is a world leading manufacturer of tools and tooling components for the metal stamping and plastic molding industries. We have approximately 1,100 employees across multiple locations with more than $220 million in sales. Headquartered in Dayton, OH the Dayton Lamina name stands on over 100 years of quality products and support to the metal-working and plastics industries. Formed in 2014 as a MISUMI Group Company, we are comprised of the trusted brands: Dayton Progress, Danly/IEM, Lamina, and Lempco.

Job Summary:

Support execution of data-driven marketing processes and campaigns to generate qualified leads and contribute to sales enablement. This role blends digital marketing, basic content creation, and light product marketing. The ideal candidate has a foundational understanding of marketing systems and is eager to grow their skills in a collaborative environment.

Responsibilities:

• Create content and lead editorial planning, including drafting blog posts, social content, and supporting lead generation materials (e.g., whitepapers, infographics, etc.).
• Execute campaigns that convert site traffic into leads using landing pages, calls-to-action, and lead generation content.
• Support marketing automation efforts and lead nurturing workflows via email, content, and social media.
• Develop reporting and analytics to help evaluate campaign performance and lead quality.
• Learn B2B industrial sales processes and support basic CRM and/or SFA data entry and process mapping.
• Collaborate with product and sales teams to develop product content and support internal and external communication efforts.
• Help maintain and update marketing systems (CRM, website CMS, eCommerce) with guidance from senior team members.
• Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
• Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products
• Participate in team meetings and presentations to communicate campaign results or share marketing insights.
• Assist with marketing operations documentation, campaign tracking, and process improvements.

Qualifications:

• BA/BS degree or equivalent work experience (Marketing, Communications, Business, or related field preferred).
• 1-3 years of experience in a marketing role, ideally involving campaign coordination, digital marketing, or content support.
• Strong written and verbal communication skills.
• Familiarity with one or more marketing systems such as HubSpot, Mailchimp, WordPress, Salesforce, or similar.
• Comfortable with data analysis and using insights to improve marketing performance.
• Self-motivated, detail-oriented, and able to manage multiple tasks with support from senior team members.

Preferred but not required:

• Experience in a B2B or manufacturing-related setting.
• Exposure to Adobe Creative Suite or similar creative tools.
• Familiarity with website content updates (e.g., via CMS platforms like WordPress).
• Experience collaborating with external vendors or agencies.

Additional Notes:

• Other responsibilities may be assigned as appropriate.
• Some weekend work may be occasionally required to meet project deadlines.