Sales Director, Employee Benefits

COMPANY OVERVIEW

Daybright is one of the largest independently owned insurance brokerage firms in the country providing a full range of employee benefits, compliance, and HR consulting services, along with retirement solutions for both the private and public sectors. The business was formed in 2008 and today serves over three million participants nationally in the K-12, Corporate and Government markets. For more information about Daybright, please visit our website: www.daybright.com

Daybright is currently seeking a Sales Director to join our Broker Solutions Segment in Maryland within our SF&C/SBCG team. Be part of a group of thought leaders and seasoned benefits and retirement planning professionals.

This is a hybrid position, the ideal candidate must be able to travel to our offices located in Owings Mills, Maryland.

JOB DESCRIPTION:

The Sales Director is responsible for driving business growth by nurturing existing, and cultivating new, labor union relationships for our Broker Solutions Segment through our offices for SF&C Insurance Associates, Inc. (SF&C) and expanding the adoption of Select Benefits Communications Group’s (SBCG) employee benefits consulting, enrollment and third-party administration capabilities among prospective employers throughout the Mid-Atlantic region. The role leverages a consultative sales approach to identify and secure new B2B opportunities, primarily through union, broker, consultant and employer relationships in MD, VA, DE, PA, WV and the District of Columbia. The ideal candidate brings a well-established network within the voluntary and ancillary benefits market, combined with a hunter mentality and strategic mindset to generate leads, build lasting relationships and position SF&C and SBCG as a leading provider of ancillary/voluntary products and tailored benefit solutions.

RESPONSIBILITIES:

• Develop, nurture and grow relationships with labor union leadership.
• Develop and execute a strategic sales plan to promote SBCG’s consulting, enrollment, and TPA services to prospective employer clients.
• Build and maintain strong relationships with brokers, consultants, and key HR decision-makers within target employer organizations.
• Identify and pursue new business opportunities through networking, referrals, and market research.
• Mine existing broker and employer relationships to uncover new business prospects and expand SBCG’s market reach.
• Conduct consultative sales meetings to understand client needs and present tailored solutions.
• Collaborate with internal teams to ensure seamless onboarding and client satisfaction.
• Represent SBCG at industry events, conferences, and networking functions to enhance brand visibility.
• Maintain accurate records of sales activities, pipeline development, and client interactions using CRM tools.
• Provide market feedback and insights to inform product development and marketing strategies.

JOB QUALIFICATIONS:

• Bachelor’s degree in business, Marketing, or related field; industry certifications a plus.
• Minimum of 10 years of experience in business development or sales within the employee benefits, insurance, or healthcare industry. Experience working with labor unions preferred.
• Proven track record of success in B2B sales, particularly in the voluntary/ancillary benefits space.
• Established network of labor unions, brokers, consultants, and employer contacts in the Mid-Atlantic region.

RELATED COMPETENCIES:

• Proficiency in CRM systems and Microsoft Office applications, especially in Excel.
• Strong understanding of employee benefits consulting, enrollment processes, and third-party administration.
• Excellent communication, negotiation, and presentation skills.
• Demonstrated ability to develop, prioritize and effectively manage multiple prospects within a dynamic sales funnel, ensuring consistent progress toward conversion and revenue goals.
• Self-motivated with a hunter mentality and ability to work independently.

Essential Physical and Mental Functions:

• Works in a hybrid capacity, combining in-office responsibilities with field-based sales activities.
• While in the office, spends extended periods sitting at a desk using a telephone, computer keyboard, mouse, and visual monitor.
• Operates in a collaborative team environment with a noise level ranging from low to moderate.
• Frequently travels to client sites, industry events, and networking functions throughout the Mid-Atlantic region.
• Must be able to manage mobile work tools and maintain productivity while working remotely or on the go.