SVP, Integrated Communications (Luxury/Lifestyle)

Department: Integrated Communications

Location: New York

Description

Looking for something fresh?
Day One Agency is hiring.

Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.

We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new SVP, Integrated Brand Communications (Luxury/Lifestyle). You’ll become part of an award winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.

Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.

Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)?

Keep reading.

This position is full-time, requires a hybrid work schedule, and is only available in New York City.

The SVP, Integrated Brand Communications (Luxury/Lifestyle) will represent a mix of creative thinking and strategic reasoning alongside strong written and verbal skills to articulate not only their ideas but also the value behind them. As a senior member of the team, your responsibility will be across both vertical work and conceptual ideation, leading the charge on projects and providing your expertise to all components of the process—assessing project feasibility, assigning work, resourcing, project planning, and interfacing directly with clients.

Responsibilities

Responsibilities for this senior role will include serving as a strategic counsel to clients and as a team leader. The right candidate will have roots in the luxury/lifestyle world but be able to represent a mix of creative thinking and strategic reasoning. As a senior member of the team, your responsibility will be leading the charge on projects and providing your expertise to all components of the process—assessing project feasibility, assigning work, resourcing, project planning, and interfacing directly with clients.This person will be responsible to help develop strong integrated earned communications strategies that build brand awareness and achieve key business objectives. We’re looking for someone who has a strong track record with creating effective integrated earned strategies that break through in today's cluttered media and social landscape. In addition to team management and mentorship experience, we are also looking for someone who can be a part of new business and management decisions.

• Develop & ideate on both campaigns and on-going projects, thinking through channel specific needs and holistic opportunities for clients
• Quickly dive into current initiatives, supporting in the creation of editorial frameworks, calendars and presentations
• Capacity to audit, research and analyze outside materials in shaping new ideas
• Work directly with team members across design, influencer, creative and communications, participating or overseeing projects as needed
• Brainstorm and bring a point of view, contributing ideas and creative executions to solve problems in unexpected ways, translating them in ways that make them feel simple
• Be on top of the changing social, digital and cultural landscape—looking for untapped opportunities and thinking to bring to our work
• Be a thought-partner for senior-level clients by understanding their business while helping to maintain and deepen our client relationship
• Develop creative, award-winning campaign ideas rooted in culture but based off insights
• Ensure that public relations, talent, content and influencer strategies are aligned with the clients’ overarching objectives
• Be proactive, anticipate client needs and keep multiple activities moving
• Provide mentorship and leadership to agency teams.
• Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
• Participate in new business pitch development and/or presentations
• Serve on the leadership team, drive office culture and be a mentor to staff

* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS

** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES

Qualifications

• Bachelor's Degree
• 12-15 years agency experience, managing or contributing to creative ideation and campaign/asset execution.
• Ability to connect big-picture strategy with tactical execution; conceptual, editorially minded, and skilled at creative storytelling across major and emerging platforms.
• Strong written and verbal communication, with proven leadership, problem-solving, and people skills to inspire teams and clients alike.
• Highly self-motivated, reliable, and organized; able to manage multiple priorities and pivot quickly in a fast-paced environment.
• Passion for teamwork, with experience building brand partnerships, integrated communications strategies, and large-scale event activations.
• Resourceful, adaptable, and driven to deliver results in dynamic, evolving environments.
• Prior PR agency experience, integrated comms expertise, and background in brand activations or partnerships a Plus.
• The ideal candidate will excel at seamlessly supporting and delivering results across diverse clients and categories — including travel, financial services, lifestyle, consumer tech, fashion, and beverage.

Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.

Compensation Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• Fresh Thinking Fridays
• Annual Technology Stipend
• 401K Retirement Plan with Company Match
• Paid Parental Leave
• Commuter Benefits
• Uber /Lyft Business Account
• New Business Referral Bonus
• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $190,000-$220,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.