What are the responsibilities and job description for the Multifamily Marketing Manager position at Dawn Homes Management, LLC?
Join a Growing Real Estate Brand That Values Creativity, Innovation & Community
Dawn Homes Management is looking for a dynamic, creative, and driven Multifamily Marketing Manager to help shape the future of our apartment communities and corporate brand across the Northeast.
This is not a “sit behind a desk and post on social media” role. We’re looking for someone who loves storytelling, branding, digital strategy, content creation, analytics, and collaboration — someone who can bring communities to life through marketing while working closely with leasing teams, leadership, and vendors to create meaningful results.
If you are energized by creativity, enjoy seeing your ideas come to life, and want to work in a fast-paced environment where your voice matters, we want to meet you.
What You’ll Do
Creative Brand & Campaign Management
- Lead marketing initiatives for a portfolio of apartment communities and the DHM corporate brand
- Develop creative campaigns that drive qualified traffic, engagement, and leasing performance
- Plan and execute digital, social media, email, print, and event-based marketing campaigns
- Create “burst” campaigns and special promotions to support occupancy goals and leasing momentum
- Help shape and evolve the visual identity and storytelling of our communities
Digital Marketing & Content Strategy
- Manage and optimize:
- Social media platforms
- Internet Listing Services (ILS)
- Reputation management
- Website content and digital presence
- Audit SEO performance and recommend strategies to improve visibility and traffic
- Coordinate photography, videography, and creative assets to keep branding fresh and engaging
- Research emerging marketing trends, platforms, and local opportunities
Analytics & Marketing Technology
- Analyze campaign performance and marketing KPIs including:
- Lead volume - Conversion rates – lead-to-appointment and lead-to-lease performance
- Use data and insights to improve strategy and identify opportunities
- Manage lead tracking and marketing technology platforms
- Train and support on-site teams on marketing systems and best practicesPage Break
Collaboration & Leadership
- Partner closely with leasing teams, operations, revenue management, and executive leadership
- Maintain strong relationships with marketing vendors, agencies, and partners
- Travel periodically to communities for content creation, branding reviews, and campaign support
What Makes This Opportunity Different
- Work directly with company leadership and have a real voice in marketing strategy
- Opportunity to make a visible impact across an expanding portfolio
- Creative freedom to develop campaigns and branding initiatives
- Collaborative in-office environment with strong team culture
- Variety — no two days are the same
- Blend of creative marketing and data-driven strategy
- Ability to grow with a fast-moving organization
What We’re Looking For
- 3 years of marketing experience (multifamily or real estate marketing is a plus)
- Creative thinker with strong attention to detail and branding
- Strong understanding of:
- Social media marketing
- SEO and digital advertising
- Web analytics
- Campaign strategy
- Comfortable balancing creativity with analytics and performance tracking
- Strong communication and interpersonal skills
- Ability to thrive in a collaborative, fast-paced office environment
- Experience with Canva and CRM platforms are a plus
- Graphic design, photography, or video experience is a strong plus
- Experience with RealPage and Timberline is a plus
Schedule & Work Environment
- Full-Time
- Monday–Friday | 9:00 AM – 5:00 PM
- In-person role based in Albany, NY
- Occasional travel to apartment communities throughout the portfolio
Ideal Candidate Personality
You might be a great fit if you:
- Love both creativity and strategy
- Enjoy being part of a collaborative office culture
- Get excited about branding and storytelling
- Take pride in producing polished, engaging work
- Like turning ideas into measurable results
- Want a career where your creativity influences business growth
Company Benefits Include:
- Bonus Plan
- Medical Insurance
- Dental Insurance
- Disability Insurance
- Life Insurance
- LTD Insurance
- Vision Insurance
- Flex Spending Plans
- 401(k) Match
- Paid Time Off
- Employee Assistance Program
- Apartment Rent Discount
Salary : $65,000 - $70,000