What are the responsibilities and job description for the Marketing Coordinator position at Davis & Elkins College?
Job Summary
Davis & Elkins College, a private liberal arts institution nestled in the mountains of Elkins, West Virginia, is dedicated to providing a supportive and engaging environment that fosters intellectual growth, personal development, and lifelong learning.
The Marketing Coordinator plays an integral role in advancing the College’s brand identity and storytelling across multiple platforms. As part of a small and collaborative marketing team, this position supports the development and implementation of strategic marketing, communications, and digital media initiatives that enhance institutional visibility, engagement, and student recruitment. The ideal candidate will possess strong creative and technical skills in graphic design, social media management, and content creation. Additional consideration will be given to candidates with experience in digital advertising and marketing data analytics.
PRIMARY DUTIES:
- Design and produce high-quality digital and print materials, including social media graphics, flyers, brochures, ads, event signage, and other marketing collateral consistent with brand standards.
- Manage social media accounts across multiple platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.), including content creation, scheduling, posting, and analytics.
- Collaborate with departments to promote programs, events, and campus initiatives through engaging digital storytelling.
- Assist in developing and implementing marketing campaigns aligned with institutional goals.
- Capture photo and video content at campus events, student activities, and special occasions.
- Edit and produce short-form videos and promotional materials for social media and web platforms.
- Maintain organized archives of digital assets and ensure consistent branding across all communications.
- Support digital advertising initiatives as needed.
- Track performance metrics and provide reports on engagement and campaign effectiveness. Participate in marketing team meetings.
- General office duties as needed.
- Perform other duties as assigned by the Director of Marketing and Communications
REQUIRED QUALIFICATIONS:
- Bachelor’s degree in marketing, communications, graphic design, or a related field.
- Demonstrated proficiency with CapCut or similar, Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, or similar).
- Experience in photography and videography, including photo/video editing.
- Experience managing and growing social media platforms for an organization or brand.
- Strong written, visual, and verbal communication skills.
- Excellent attention to detail and ability to manage multiple projects with tight deadlines.
- Collaborative mindset with the ability to work effectively across departments.
Preferred Qualifications:
- Experience in higher education or nonprofit marketing environments
- Knowledge of social media scheduling and analytics tools a plus (e.g., Meta Business Suite, Buffer, etc.).
Additional Information: This position requires occasional evening or weekend availability to cover special events. The Marketing Coordinator works closely with advancement, admissions, and athletics teams to ensure a unified and compelling brand presence.
Physical Requirements: Typically requires sitting, standing, bending, keying, talking, hearing, seeing and repetitive motions. May be required to travel/walk on campus from building-to-building frequently.
To Apply: Applicants should submit a cover letter, resume, and names and contact information of at least three professional references via email to Erin Quint, Assistant Director of Human Resources at quinte@dewv.edu. Please write “Marketing Coordinator” in the subject line.
Job Type: Full-time
Pay: From $40,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $40,000