Influencer Coordinator

We are looking for an energetic, people-first Influencer Coordinator to join our Brand Communications team. This is not an entry-level role, but it is a place to grow—you will be mentored by senior strategists while owning real work across high-profile accounts including McDonald’s, Toyota, and others. If you live on social media, get excited about events and creator culture, and want to build a career at the intersection of marketing and digital storytelling, this role was designed for you.

You will support the day-to-day execution of influencer programs—sourcing creators, coordinating briefs, tracking performance, and keeping the operational engine running across accounts. You bring enthusiasm, attention to detail, and a genuine passion for social media and the creator economy.

Key Responsibilities

• Influencer Program Support: Assist in the development and execution of influencer strategies that connect creator content to client goals. You will not own the strategy yet—but you understand how the pieces fit together and can execute with basic oversight.
• Paid Media Awareness & Reporting: Develop a working familiarity with how paid social intersects with influencer content—including boosted posts, whitelisting, and dark posting. Support the team in pulling performance data and contributing to client-facing reports that track campaign impact and ROI.
• Talent Sourcing & Pipeline Building: Identify and vet creators across TikTok, Instagram, and YouTube who align with client personas and brand safety standards. You have a natural instinct for spotting emerging voices and an eye for authentic, audience-relevant content.
• Brief Coordination & Execution: Support the end-to-end briefing process across client accounts, coordinating timelines, creator communications, and content approvals. Help manage varying cadences across accounts:
• Regional QSR (McDonald’s): High-cadence briefs supporting regional promotions and local market integration.
• Tier-2 Automotive (Toyota): Project-based briefs focused on dealership-level storytelling and lifestyle content.
• Other Clients: Additional accounts across varying sectors, with cadence determined by client needs.
• Admin & Operations: Keep the operational side of influencer programs running smoothly—including creator communications, contract coordination, talent payments, and platform management across tools such as Sprout Influencer, Cohley, Lefty, or similar.

Qualifications & Requirements

• Experience: 2–3 years of relevant experience in influencer marketing, social media, digital marketing, or a related field. Agency experience is a strong plus. We are open to candidates whose experience includes internships, freelance work, or in-house social media roles—what matters is that you’ve been in the space and understand how it works.
• Social Media Fluency: You are genuinely plugged into social media—not just professionally, but personally. You follow creators, understand platform trends, and can speak knowledgeably about what makes content work on TikTok versus Instagram versus YouTube.
• Sourcing Instinct: Some experience or demonstrated ability in identifying and vetting creators. You don’t need to have built a full pipeline before, but you should know how to evaluate a creator’s audience, engagement, and brand fit.
• Paid Media Awareness: Basic familiarity with paid social concepts (boosting, whitelisting, dark posting) is a plus. You don’t need to be an expert—but you should be curious about how paid strategy and influencer content work together, and eager to learn.
• Tools: Experience with any influencer marketing or sourcing platform (e.g., Sprout Influencer, Cohley, Lefty, or similar) is a plus—but not required. Comfort learning new software quickly is more important than specific platform knowledge.
• Travel Availability: Must be able to travel 20–40% as needed. Travel is seasonal and may increase during key campaign periods, activations, or client events.
• Education: Bachelor’s degree in Communications, Marketing, PR, or a related field preferred. Equivalent professional experience will also be considered.

Who You Are

• Hungry & Driven: You are early in your career but not coasting. You want to own things, grow fast, and prove yourself. You don’t wait to be asked.
• Outgoing & People-Oriented: You genuinely enjoy working with people—clients, creators, colleagues. You build rapport easily and communicate with warmth and confidence.
• Passionate About Social Media & Events: This isn’t just a job to you—you love the creator economy, live events, and the energy of bringing a brand campaign to life. You follow the space closely and bring fresh ideas.
• Detail-Oriented: You catch things others miss. Whether it’s a creator’s past content, a contract clause, or a campaign deadline—you stay on top of it.
• Adaptable: You can pivot from supporting a fast food regional activation to an automotive lifestyle shoot without losing your footing. You thrive in a multi-client, fast-moving environment.