What are the responsibilities and job description for the Paid Social Media Specialist position at Davis Ad Agency?
Who We Are.
A marketing and advertising agency in Virginia Beach filled with creative thinkers, problem solvers, storytellers, digital gurus, and innovative strategists. Our creative team culture fosters individual and company growth. We’re proud to call some of the region’s most well-known and top of class businesses our clients. Our focus on our clients’ goals and success continues to drive our own.
Who We’re Hiring.
A Paid Social Media Specialist with 2-3 years of experience creating performance-driven content and paid social media ads. This role will execute smart and strategic solutions to marketing challenges and objectives, develop campaign strategies, oversee optimization efforts and analyze social media campaigns top-to-bottom across multiple platforms, including, but not limited to: Meta, Linkedin, TikTok, & Pinterest.
Please note: Applicants without demonstrable experience with strategy and execution of paid social media will
not be considered.
Job Responsibilities:
- General:
- Guide overall social media efforts to elevate brand, image and awareness for all assigned clients
- Collaborate with team members to integrate social media with other advertising initiatives for a holistic approach
- Monitor social media trends, tools, and applications in order to recommend strategies that keep our clients ahead of the curve
- Paid Ads:
- Develop and execute paid social media campaign strategies that deliver against client goals and KPIs
- Day-to-day management of paid social campaigns, including optimization opportunities to improve performance – including: channel strategy, budget management, targeting, creative and ad copy, etc.
- Summarize and communicate the status and performance of campaigns with internal teams and clients
- Analyze social media performance metrics and generate reports
- Content:
- Plan & execute strategic social media content calendars – including: post concepts, copywriting, creative direction, creative copy, etc.
- Daily community and reputation management
Skills & Experience
- Bachelor’s degree in related field
- Minimum 2-3 years experience managing social media for businesses. Personal social media accounts will not be considered.
- Knowledge of social media platforms and their native management tools
- Experience with analyzing performance metrics and results-driven optimization
- Excellent copywriting skills & experience writing in multiple brand voices
- Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
- Self-starter approach to work, a positive attitude, and a drive to consistently exceed objectives and contribute to the success of clients and the agency overall
Benefits
- Competitive pay based on experience
- 401K with match
- Health, dental and vision insurance
- 3-weeks paid vacation to start
- Paid holidays
- Bonus birthday day off