What are the responsibilities and job description for the Manager, Paid Media position at David Yurman Enterprises LLC?
About Us David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers. Our Values At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance. Job Description Responsibilities: Oversee global performance marketing channels to ensure bespoke media activations & localized differences. Partner with the Sr. Manager of Brand Media to align on overarching brand strategy. Develop talent, foster collaboration and ensure effective communication. Implement scalable measurement methodologies and operational frameworks to guide testing road maps & ensure actionable results for online & offline media activations. Project manage across direct team & cross functional partners through clear alignment on KPIs, identifying roadblocks & proactively optimizing processes. Develop test & learn roadmap to inform investment strategy, identify new learnings and increase media incrementality & efficacy. Collaborate with internal & external stakeholders (e.g. platform partner, media agency, creative, etc.) to scale and track paid media recommendations. Lead partnership QBRs to ensure agency & platform partner relationships are meeting mutual expectations & perform. Look for opportunities to include new technologies & innovative tactics within the program; continuously monitor industry trends, technologies and standards for campaign. Monitor competitive landscape to understand marketplace & industry trends over time. Leverage data & user insights to make decisions for new & existing work streams. Requirements: Education: Bachelor’s degree in business or marketing required. Experience: 3-6 years in marketing in performance media with a focus on analytics; experience in luxury/fashion a plus. Industry Knowledge: Solid understanding of media measurement solutions & testing implementation (MMM, match market, brand awareness tracking, split testing). Strategic Skills: Proven ability in strategy development and data analysis to drive marketing decisions. Leadership: Experience in leading and developing a team, with strong project management skills. Communication: Excellent verbal and written communication abilities, with strong negotiation skills. Financial Acumen: Skilled in budget management and optimizing marketing investments. Adaptability: Ability to adapt strategies in a fast-paced environment and innovate as needed. Technical Proficiency: Knowledge of marketing technologies, digital platforms, offline media and analytics tools. Location: New York, Tribeca (Hybrid) Compensation: $90k-$100k Diversity, Equity & Inclusion at David Yurman As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all. David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender). David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Salary : $90,000 - $100,000
