Sales Consultant

Position Summary

DG Labels is seeking an experienced Sales Consultant to drive profitable revenue growth by developing new business opportunities and expanding relationships within targeted markets. This role is responsible for selling pressure-sensitive labels and related services while serving as a trusted advisor to customers throughout the sales process.

The ideal candidate will have experience in the label industry and possess an established network of industry contacts and relationships. This individual will leverage industry expertise and business relationships to identify opportunities, secure new accounts, expand existing business, and collaborate with internal teams to deliver innovative, cost-effective solutions that create value for both the customer and the company.

Essential Duties and Responsibilities

• Develop and execute a strategic business development plan to achieve or exceed annual sales and profitability objectives.
• Develop, maintain, and actively manage a robust sales pipeline of prospects, opportunities, and key accounts.
• Track all sales activities, opportunities, customer interactions, and forecasts within the company's CRM system and/or approved sales tracking tools.
• Maintain accurate pipeline reports and regularly communicate opportunity status, expected close dates, revenue projections, and key account developments to management.
• Consistently generate new leads and opportunities through cold calling, networking, referrals, industry events, and other prospecting activities.
• Identify, prospect, and secure new business opportunities within targeted industries and markets.
• Leverage existing industry relationships and professional networks to generate qualified sales opportunities.
• Build and maintain strong relationships with key decision-makers, purchasing professionals, brand managers, operations leaders, and other key stakeholders.
• Conduct customer needs assessments and recommend appropriate label solutions.
• Serve as a technical resource for customers by providing guidance on label materials, adhesives, constructions, printing technologies, and application requirements.
• Prepare and present proposals, quotations, and pricing recommendations.
• Collaborate with estimating, customer service, operations, and production teams to develop competitive solutions and ensure successful project execution.
• Negotiate pricing, terms, and contracts in alignment with company objectives.
• Develop and close opportunities that meet or exceed company profitability expectations.
• Maintain regular communication with customers to ensure satisfaction, identify growth opportunities, and strengthen long-term partnerships.
• Conduct in-person customer visits, presentations, plant tours, and business reviews as needed.
• Monitor market trends, competitive activity, and customer developments, providing regular market intelligence and strategic recommendations to management.
• Represent DG Labels professionally at industry events, trade shows, and networking functions.
• Travel as necessary to support customer meetings, business development activities, industry events, and company objectives.
• Maintain confidentiality of company and customer information.
• Perform other duties as assigned in support of departmental and company objectives.

Education and Experience

• Bachelor's degree preferred; equivalent industry experience will be considered.
• Minimum of five years of successful outside sales experience within the label, printing, or related manufacturing industry.
• Proven track record of developing new business and growing customer relationships.
• Existing relationships with label buyers, procurement professionals, brand owners, converters, or manufacturers strongly preferred.
• Experience selling pressure-sensitive labels strongly preferred.
• Demonstrated understanding of label manufacturing processes, label materials, adhesives, and application requirements.
• Demonstrated ability to leverage industry relationships to generate new business opportunities preferred.

Core Competencies

• Business development and prospecting skills
• Consultative selling and relationship management
• Label industry expertise
• Strong negotiation and closing abilities
• Excellent written, verbal, and presentation skills
• Strategic thinking and problem-solving
• Technical aptitude and ability to communicate complex solutions
• Project management and organizational skills
• Entrepreneurial mindset with the ability to work independently and build a territory
• Self-motivated with a results-oriented mindset
• Ability to work effectively across all levels of an organization

Success Measures

• New business revenue generated
• Gross profit contribution
• Pipeline development and opportunity conversion
• Customer retention and growth
• Expansion into targeted markets and strategic accounts
• Maintenance of a qualified pipeline sufficient to support annual sales objectives