What are the responsibilities and job description for the Senior Manager, Sales Enablement and Product Marketing position at DAT Freight & Analytics?
About DAT
DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, and Beaverton, OR, with additional offices in Seattle, WA; Springfield, MO; and Bangalore, India. For additional information, see www.DAT.com/company
Job Application Deadline: 11/30/2025
The Opportunity
DAT is seeking a highly motivated and versatile Senior Manager of Sales Enablement and Product Marketing to build and scale our GTM enablement engine from the ground up. This is a foundational hire—you’ll be stepping into a newly defined role following DAT’s acquisition of the Convoy platform.
This role is ideal for someone who thrives in ambiguity, operates with a builder's mindset, and brings a unique blend of strategic thinking and roll-up-your-sleeves execution. You will be responsible for designing, developing, and implementing scalable programs that improve sales performance, accelerate onboarding, drive product adoption, and align our go-to-market messaging.
What You’ll Do
Familiarity with freight, logistics, or transportation tech.
Why DAT?
DAT is an award winning employer of choice.
For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We’ve been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado’s 100 Best Places to Work In Colorado.
DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals With Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, and Beaverton, OR, with additional offices in Seattle, WA; Springfield, MO; and Bangalore, India. For additional information, see www.DAT.com/company
Job Application Deadline: 11/30/2025
The Opportunity
DAT is seeking a highly motivated and versatile Senior Manager of Sales Enablement and Product Marketing to build and scale our GTM enablement engine from the ground up. This is a foundational hire—you’ll be stepping into a newly defined role following DAT’s acquisition of the Convoy platform.
This role is ideal for someone who thrives in ambiguity, operates with a builder's mindset, and brings a unique blend of strategic thinking and roll-up-your-sleeves execution. You will be responsible for designing, developing, and implementing scalable programs that improve sales performance, accelerate onboarding, drive product adoption, and align our go-to-market messaging.
What You’ll Do
- Build the L&D function from scratch to support onboarding, ongoing training, and upskilling for GTM teams (Sales, CSMs, AMs).
- Own and evolve the sales enablement strategy, including content, playbooks, learning paths, and readiness programs.
- Collaborate cross-functionally with Product, Marketing, Sales, and Customer Success to ensure consistent and effective messaging and positioning.
- Translate complex product features into compelling, customer-facing messaging and assets to enable the field.
- Develop scalable, data-driven enablement programs and use metrics to measure training effectiveness and sales productivity.
- Act as the go-to expert for the sales tech stack (e.g., LMS, CMS, CRM, sales enablement tools) and recommend improvements as needed.
- Lead internal communications and training for product launches, ensuring GTM alignment and readiness.
- Drive change management initiatives related to GTM operations and sales process improvements.
- 7 years of experience across Sales Enablement, L&D, Product Marketing, or related GTM functions in a SaaS, logistics, or marketplace environment.
- Demonstrated success in building enablement or L&D functions from the ground up.
- Proven ability to develop and deliver impactful training, both in-person and digitally, using modern learning technologies.
- Strong storytelling and content development skills with the ability to translate technical product details into buyer-relevant messaging.
- Exceptional project management and cross-functional collaboration skills.
- Experience working in fast-paced, high-growth environments with shifting priorities and evolving business needs.
Familiarity with freight, logistics, or transportation tech.
Why DAT?
DAT is an award winning employer of choice.
For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We’ve been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado’s 100 Best Places to Work In Colorado.
- Medical, Dental, Vision, Life, and AD&D insurance
- Parental Leave
- Up to 20 days of paid time off starting in year one
- An additional 10 holidays of paid time off per calendar year
- 401k matching (immediately vested)
- Employee Stock Purchase Plan
- Short- and Long-term disability sick leave
- Flexible Spending Accounts
- Health Savings Accounts
- Tuition Reimbursement Program
- Employee Assistance Program
- Additional programs - Employee Referral, Internal Recognition, and Wellness
- Free TriMet transit pass (Beaverton Office)
- Competitive salary and benefits package
- Work on impactful projects in a cutting-edge environment
- Collaborative and supportive team culture
- Opportunity to make a real difference in the trucking industry
- Employee Resource Groups
DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals With Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $165,000 - $220,000