Marketing Coordinator

About the Role:

Dashing Diva is seeking for a highly organized, detail-oriented Omni-Channel Marketing Coordinator to support our Brand Marketing and Retail Marketing initiatives. This individual will play a key role in bringing our brand to life—both in-store and online—by partnering with internal and external Sales, Marketing, Ecomm, Product Development, Creative, and Agency partners to deliver a seamless marketing experience. This will report to VP of Marketing, working closely with Associate Director, Consumer Marketing.

What You Will Do:

Brand Marketing

• Assist in the development and execution of brand marketing campaigns across a variety of channels, including digital, social, experiential, and PR.
• Coordinate with creative teams, agencies, and freelancers to help produce photo and video assets.
• Support the planning, timeline management, and execution of new product launches and seasonal campaigns.
• Manage omni-channel marketing calendars (inclusive of national and retailer activations), project trackers, and cross-functional deliverables to keep initiatives on schedule.
• Support the creation of product-focused materials such as key messaging documents, product one-pagers, and product comparison tables.
• Monitor beauty trends, competitive brand activities, and consumer insights to inform marketing strategies.

Retail Marketing

• Support the execution of Customer Marketing programs across national and specialty retailers (e.g., Amazon, Walmart, Target, Ulta, Sally Beauty, etc.).
• Coordinate updates to Product Detail Pages (PDPs), brand shops, and retailer landing pages, ensuring consistency with brand guidelines and retailer deadlines. Proactively identify opportunities for PDP enhancements and brand page refreshes.
• Partner with the Sales and Ecomm teams on sampling, review generation, community management and syndication strategies.
• Assist in the planning and execution of eRetailer Media campaigns, including content routing, copy approvals, and timeline management.
• Assist sales manager to set up new product launches for Retailer.com websites and maintain master tracker of Retailer SKU distribution lists.

What We’re Looking For:

• 1–3 years of marketing experience in beauty, CPG or retail
• Strong project management and organizational skills with excellent attention to detail
• Comfort working cross-functionally with a wide variety of internal and external partners
• Ability to work against quick deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook); familiarity with project management tools (e.g., Monday.com)
• A passion for the beauty industry and a proactive, can-do attitude

Bonus Points If You Have:

• Experience with eRetail vendor portals (e.g., Amazon Seller/Vendor Central, Target Kiosk, Walmart SupplierOne, etc.)
• Exposure to eRetail media platforms (e.g., Amazon Advertising, Target Roundel, Walmart Connect)
• Familiarity with review syndication partners (e.g., Bazaarvoice, PowerReviews)
• Comfort navigating Nielsen and/or Tableau

You’ll love working at Dashing Diva because:

• Great work environment to grow and learn new skills
• We are collaborative and work closely with each other
• We give everyone a chance to be creative and value input and feedback
• We participate in fun events like Beautycon, NYFW
• In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
• Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!