What are the responsibilities and job description for the Senior Search Engine Optimization Specialist position at Darwill?
Location: Oakbrook, IL
Reports to: Director, Digital Services
About Us
:
Darwill is a third-generation, family-owned performance-based marketing powerhouse based in the western suburbs of Chicago, IL. Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solution
s.
What’s our secret sauce? We're not just a one-solution marketing company; we're a full-service, dedicated partner! From omnichannel strategies to eye-opening data insights, response-inducing creative, seamless production, and sophisticated reporting tools – we've got it a
ll!
Our Mission: To empower national and local businesses through performance-based marketing by executing complex location-based data-driven campaigns, leading to increased sales, sustainability, and an improved return on investm
ent.
At Darwill, we don't just build marketing campaigns; we create a culture of success and positivity! We value respect, collaboration, empowerment, and giving back to the community. We're a team of spirited individuals working together to redefine client suc
cess.
Apply now, and let's embark on a thrilling adventure together! Your next chapter begins at Da
rwill.
Job Descr
iption:
We're a fast-growing digital marketing agency looking to add a fantastic SEO Specialist to our talented digital team in Woodstock, GA! As an SEO Specialist, you will be at the forefront of delivering outstanding results for our diverse portfolio of clients. Darwill manages multiple Drupal and WordPress-based websites, and we need your help to review and optimize these sites! Beyond enhancing site rankings, we’re excited for you to contribute to our digital business growth and become a valued member of our incredible team. If you thrive in a fast-paced agency setting, value teamwork, and appreciate a supportive culture, we encourage you to appl
y today!Responsibilities & Essential Fu
nctions:• Craft Content Strategies: Execute and manage strategies for content development. Ensuring your recommendations align seamlessly with SE
O goals.• Build High-Quality Links: Develop and implement link-building campaigns. From performing backlink analysis, opportunity identification, solicitation, and optimization, your expertise is pivotal in enhancing online p
resence.• Implement SEO Recommendations: Research and implement actionable SEO strategies that propel websites to the top of search engine r
ankings.• Strategize Link Building: Develop and execute a link-building strategy that aligns with ou
r goals.• Optimize Website Structure and Content: Utilize your attention to detail to recommend enhancements to website architecture, content, linking and other factors to improve SEO positions for target k
eywords.• Enhance Copy and Landing Pages: Fine-tune copy and landing pages to maximize their impact on search engine rankings, ensuring every word contributes to SEO
success.• Conduct Keyword Research: Stay ahead of the curve by conducting continuous keyword research. Identify new opportunities and expand upon the keyword portfolio to maintain a competiti
ve edge.• Recommended Content Aligned with Best Practices: Research and implement content recommendations that support our organic SEO
efforts.
Qualif
ications:
• Bachelor’s degree in Marketing or sim
ilar field• 2 years of proven SEO
experience• Experience in the Automotive, Healthcare, and Dental sectors is a
huge plus• 2 years of Drupal/WordPress
experience• Strong communicat
ion skills• Google Analytics Certified, Google AdWords Certified, Bing Certified
is a plus• Experience with tools such as Google Tag Manager, Google Business Profile, Screaming Frog, NinjaCat, SEMrush, Schema
.org, etc.• Working knowledge of HTML, CSS, and JavaScript development and c
onstraints• Experience with A/B and multivariate e
xperiments• Experience building and implementing lan
ding pages• In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Cons
ole, etc.)• Knowledge of ranking factors and search engine
algorithms• Up to date with the latest trends and best practi
ces in SEO• Able to thrive in a fast-paced digital agency and be digit
ally savvy
Work Environment/Physic
al Demands:
• This job requires you to sit in a cubicle or office, on a computer (1 or more monitors) for most
of the day.• May be required to work extended/evening hour