Growth Marketing Strategist

Description

About Us:

Darwill is a marketing company specializing in direct and digital performance marketing for enterprise clients operating in local markets. We help brands acquire customers, drive local response, and strengthen customer communications through integrated omnichannel programs. Our capabilities span strategic ideation, workflow and campaign design, data-driven targeting, execution, and analytics. Darwill delivers scalable execution with measurable results—helping clients improve performance against the KPIs that matter.

Position Overview:

The Growth Marketing Strategist is responsible for architecting and executing Darwill’s inbound and outbound demand generation strategy in a B2B environment. This role designs full-funnel marketing programs within HubSpot, builds automation and nurture workflows end-to-end, and collaborates closely with Sales, Digital Marketing, and Creative teams to drive scalable growth initiatives.

This is a strategic and hands-on role requiring deep marketing automation expertise, strong analytical thinking, and the ability to build and optimize marketing programs from concept to execution.

Core Responsibilities:

Demand Generation & Funnel Architecture

• Design inbound and outbound marketing programs aligned with revenue priorities.
• Build and optimize nurture workflows in HubSpot.
• Develop segmentation logic and audience targeting strategies.
• Establish lifecycle stage progression in collaboration with Sales leadership.
• Architect outbound email sequences and sales enablement automation.

HubSpot Automation & Campaign Execution

• Build workflows, sequences, lists, and automation logic end-to-end.
• Conduct QA and testing of campaign logic prior to launch.
• Partner with BI to develop dashboards tied to marketing initiatives.
• Monitor performance data and optimize automation and messaging accordingly.
• Maintain documentation and SOPs for marketing automation processes.

Growth Strategy & Cross-Functional Alignment

• Collaborate with VP of Marketing and Sales on quarterly growth priorities.
• Align outbound messaging with targeted industry expansion goals.
• Partner with Digital Marketing team on paid campaign amplification strategies.
• Provide strategic direction and day-to-day guidance to the Content Marketing Specialist to ensure alignment with demand generation priorities.

Sales Enablement Strategy

• Build structured outreach flows and enablement sequences within HubSpot.
• Partner with VP of Marketing and VP of Business Development to align outreach strategies.
• Improve lead handoff processes between Marketing and Sales.
• Optimize marketing-to-sales handoff efficiency.

Qualifications:

• 5–8 years of B2B marketing experience.
• Minimum 3 years of hands-on HubSpot workflow and automation build experience (required).
• Proven experience building multi-step workflows, segmentation logic, and automated nurture programs in HubSpot (candidates should be prepared to discuss specific examples).
• Strong analytical mindset with experience interpreting campaign performance data.
• Ability to collaborate cross-functionally in a fast-paced environment.
• Experience working with paid media teams is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred. Equivalent hands-on experience in marketing automation and demand generation required.

Role descriptions outline primary responsibilities and are not intended to encompass every task.

Work Environment/Physical Demands:

• This job requires you to sit in a cubicle or office, on a computer (1 or more monitors) for the majority of the day.
• May be required to work extended/evening hours as needed.