Digital Content Producer

Overview

Digital Content Producer - Social Media

This role will be remote, with required on site days a week

The Digital Content Producer is responsible for developing engaging content for social media and other platforms that connects our hospital system with the community while maintaining patient privacy and brand integrity. This role emphasizes content production across all major platforms, requiring someone who can balance creativity with healthcare compliance, collaborate effectively across multiple teams, and use performance data to continuously optimize content strategy. The ideal candidate will work closely with our social media manager, video team, and broader content team to tell compelling stories that educate, inform, and engage our diverse audiences.

Responsibilities

Key Responsibilities:

• Create and produce social media-specific creative assets that are on-trend for each platform, including Instagram, Facebook, LinkedIn and other emerging platforms. These will include, but not be limited to, posts, articles, Reels, graphics, educational materials, event recaps, and service journalism-style content.
• Shoot and source high-quality short videos and photos using smartphone or camera equipment.
• Edit videos and photos (including user-generated content.)
• Write creative, engaging, and informative social media posts that align with Dartmouth Health and member hospitals’ brand and messaging across multiple channels.
• Design visual content using Adobe Creative Suite and Canva, ensuring all materials meet brand standards and accessibility requirements while speaking to social media audiences.
• Research and identify relevant, engaging content opportunities including patient stories, healthcare trends, community interests, and platform best practices to support our content strategy.
• Schedule and publish content using SproutSocial platform, maintaining optimal posting schedules and audience engagement timing.
• Collaborate closely with the social media manager and other content, marketing, media relations, and productions colleagues to ensure cohesive messaging and brand consistency across all channels.
• Analyze social media performance data, prepare regular reports on channel performance, audience engagement, and content effectiveness, then optimize content based on data insights, testing, and platform algorithm changes.
• Navigate content review processes with stakeholders and colleagues while maintaining creative vision and meeting deadlines.
• Ensure all content respects patient privacy, complies with HIPAA regulations, and maintains brand safety guidelines while finding innovative ways to create engaging, authentic content.
• Work independently and proactively with the ability to create high-quality work without constant supervision, while collaborating effectively as part of a cross-functional content team.
• Stay current with social media trends, platform updates, and digital content best practices, and support event coverage and real-time content creation during hospital initiatives, community events, and awareness campaigns.

• This role includes a mix of on-site and remote work. Some flexibility is required, including occasional evening or weekend availability for real-time content creation during events or campaigns.

Qualifications

• Bachelor's degree in writing, communications, or the equivalent and experience in creating, managing and updating compelling digital and social content with thorough knowledge of design and technical concepts.
• Demonstrated ability in writing and editing for the web, with thorough knowledge of design and technical concepts required.
• A background in medicine and/or science preferred.
• Excellent interpersonal and organizational skills, creativity, maturity, flexibility, diplomacy, and the ability to work as part of a team required.

Required Licensure/Certifications

• None