What are the responsibilities and job description for the Web Optimization and Support Analyst position at Dartmouth College?
Position Information
| Posting date | 09/22/2026 |
|---|---|
| Closing date | |
| Open Until Filled | Yes |
| Position Number | 1001124 |
| Position Title | Web Optimization and Support Analyst |
| Hiring Range Minimum | $68,700 |
| Hiring Range Maximum | $85,900 |
| Union Type | Not a Union Position |
| SEIU Level | Not an SEIU Position |
| FLSA Status | Exempt |
| Employment Category | Regular Full Time |
| Scheduled Months per Year | 12 |
| Scheduled Hours per Week | 40 |
| Schedule | |
| Location of Position | Hanover, NH 03755 Vail 7 |
| Remote Work Eligibility? | Hybrid |
| Is this a term position? | No |
| If yes, length of term in months. | NA |
| Is this a grant funded position? | No |
| Position Purpose | Serves as Geisel's specialist in search engine optimization (SEO) and generative/AI engine optimization (GEO), and as the primary point of hands-on WordPress support and training for departments and end users across the Geisel web. Working under the direction of the Web Architect, audits and measures the discoverability and performance of the Geisel web (approximately 20,000 pages and 15,000 associated documents across a hybrid Apache/WordPress multisite/MariaDB environment), develops a prioritized, phased plan for improving search and AI visibility across subsites, and implements or oversees implementation of the resulting page-structure, content, metadata, and markup changes. Continues Geisel's WordPress training and page-building support for departments without dedicated web staff, balancing reactive, ticket-driven support work with proactive, planned optimization work, and reports progress to the Web Architect and Director of Communications. |
| Description | |
| Required Qualifications - Education and Yrs Exp | Bachelors or equivalent combination of education and experience |
| Required Qualifications - Skills, Knowledge and Abilities | * Bachelor's degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience. * 2-4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility. * Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance. * Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool). * Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes. * Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content. * Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language. * Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders. * Clear written and verbal communication skills, including the ability to produce documentation and training materials. |
| Preferred Qualifications | * Direct experience with generative/AI engine optimization (GEO) concepts and practice. * Experience in a higher education or other large decentralized organization, where content ownership is distributed across many departments. * Familiarity with MariaDB/MySQL-backed applications and multisite WordPress at scale (tens of thousands of pages). * Experience with structured data/schema.org markup implementation. |
| Department Contact for Recruitment Inquiries | Timothy Good |
| Department Contact Phone Number | 603-646-5123 |
| Department Contact for Cover Letter and Title | Timothy Good, Web Architect, DMD |
| Department Contact's Phone Number | |
| Equal Opportunity Employer | Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all. |
| Background Check | Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law. |
| Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job? | Yes |
| Special Instructions to Applicants | Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy |
| Additional Instructions | |
| Quick Link | https://searchjobs.dartmouth.edu/postings/87320 |
Key Accountabilities
| Description |
Search & AI Visibility Strategy
|
|---|---|
| Percentage Of Time | 20 |
| Description |
Technical Implementation
|
|---|---|
| Percentage Of Time | 25 |
| Description |
Department & Content Collaboration
|
|---|---|
| Percentage Of Time | 15 |
| Description |
WordPress Support & Training
|
|---|---|
| Percentage Of Time | 20 |
| Description |
Measurement & Reporting
|
|---|---|
| Percentage Of Time | 10 |
| Description |
Collaboration * Works closely with the Web Architect on any change that touches site architecture, server configuration, or the applications layer (faculty profiles, recruitment system, forms). * Works closely with Geisel Communications and Marketing staff to align optimization priorities with broader marketing goals and consistent presentation of content. * Coordinates with Dartmouth's central Web Strategy, Design, and Infrastructure department as needed. |
|---|---|
| Percentage Of Time | 5 |
| Description |
Professional Development * Maintains current knowledge of SEO, GEO, and WordPress developments and shares relevant findings with the team. |
|---|---|
| Percentage Of Time | 5 |
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| -- | Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all. |
|---|---|
| -- | Performs other duties as assigned |
Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of underrepresented groups are encouraged.
Salary : $68,700 - $85,900