What are the responsibilities and job description for the Sales Manager, Digital and Marketplace position at Darn Tough Vermont / Cabot Hosiery Mills?
The Company:
Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.
Job Summary:
Key Responsibilities:
- Develop and execute the company's Digital and Marketplace sales strategy.
- Manage all assigned Pure Play Digital accounts and Marketplace partners.
- Lead strategic planning for Amazon Marketplace and FBA partner relationships.
- Develop recommendations that support the company's three-year Digital Commerce growth strategy.
- Analyze digital sales performance, traffic trends, conversion metrics, inventory levels, and profitability.
- Partner with Marketplace operators and digital retailers to drive revenue growth while maintaining premium brand positioning.
- Identify opportunities for assortment optimization, enhanced content, promotional effectiveness, and improved consumer experiences.
- Collaborate with Marketing and E-Commerce teams to ensure consistent digital brand presentation across all online channels.
- Collaborate with Brand Protection team to monitor marketplace compliance, pricing integrity, unauthorized sellers, and channel conflicts.
- Build annual revenue forecasts, account plans, and growth initiatives for all assigned digital partners.
- Deliver regular reporting on sales trends, marketplace performance, advertising effectiveness, inventory health, and profitability metrics.
- Identify emerging digital retail platforms and evaluate potential strategic partnerships.
- Monitor evolving consumer purchasing trends and competitive activity within the digital landscape.
- Coordinate cross-functional execution with Operations, Marketing, Product, Customer Service, and Finance teams.
- Serve as the internal subject matter expert for Amazon Marketplace and digital commerce best practices.
- Manage account agreements, promotional calendars, digital merchandising opportunities, and new product launches.
- Travel occasionally for key customer meetings and industry events as needed.
Success Measures:
- Revenue growth
- Marketplace profitability
- Amazon performance metrics
- Digital content compliance
- New digital channel development
- Three-year strategy execution
Qualifications:
- Education: BA or preferably MBA. Consideration will also be given to those having 7 to 10 years of field experience in customer and / or sales representative management.
- Proficient in Microsoft Applications including Outlook, Word, Excel, and PowerPoint
- Must have experience with Excel spreadsheets including VLOOKUP’s and Pivot Tables
- Strongly skilled in organization, problem-solving, customer service and multitasking
- Excellent communication, sales, and customer service skills
- Ability to work in a fast-paced environment, and sense of urgency to meet targets
- Flexible nature to manage competing and changing priorities
- Travel between CHM facilities as needed
- Must be available to travel 50% of the time and work weekends
Working Conditions:
- Manufacturing environment – exposure to machinery, noise and other adverse conditions for periods of time depending on the role
- Ability to lift at least 50lbs occasionally.
- Flexible nature to manage competing and changing priorities
- Travel locally to all CHM sites and locations
- Occasional travel on as needed basis
This job description should not be interpreted as a complete list of all the duties, qualifications and responsibilities performed by the jobholder. To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.
The pay range for this role is:
95,000 - 120,000 USD per year(Waterbury)
Salary : $95,000 - $120,000