Senior Salesforce Administrator/Platform Owner

Darling Consulting Group (DCG) is a leading national provider of consulting services and a suite of online analytical software tools for banks and credit unions. We are seeking a Senior Salesforce Administrator/Platform Owner to play a key role in our CRM platform.

Our Salesforce platform sits at the center of our next major transformation — how we evolve sales, marketing, and the operations that support them. We are looking for a Senior Salesforce Administrator to optimize the strategic use of the platform, partner with the business to shape that transformation, and deliver simple, maintainable solutions that scale as we grow.

This role goes beyond delivering new capabilities. You will be equally accountable for reducing complexity and establishing sustainable standards for how the platform evolves. You should take a collaborative, first-principles approach to improving business processes — thinking holistically, challenging assumptions, and leveraging modern tools, including AI-assisted development, to deliver solutions that are built to last.

This role is ideal for someone who enjoys balancing hands-on configuration with platform ownership, values thoughtful solution design, and is motivated to improve how Salesforce supports the business over time.

Responsibilities:

Solution Design & Delivery

· Partner with sales, marketing, and operations to understand business goals and design processes that are simple, scalable, and aligned to outcomes

· Translate business needs into scalable, well-architected solutions where Salesforce is one component of a broader technology ecosystem

· Make thoughtful decisions on when to use Flow, Apex, Lightening Web Components, or when not to automate

· Lead delivery of initiatives from design through implementation

Operational Leadership

· Help manage and prioritize the Salesforce backlog across departments

· Partner with stakeholders to define scope, sequencing, and expected outcomes

· Support structured release management and change control processes

Team & Collaboration

· Foster a supportive, teach-and learn team dynamic where continuous feedback, mentoring, and skill expansion thrive  

· Act as a key liaison between business stakeholders and technical resources

· Collaborate with external partners for specialized initiatives

Platform Health & Sustainability

· Facilitate solution design with business stakeholders so they feel ownership of the outcome, rather than receiving solutions handed down to them

· Develop and support power users within each line of business, equipping them to extend their own teams’ use of the platform

· Be accountable for the overall design, performance, and maintainability of the Salesforce environment

· Establish and enforce best practices across data model, automation, user experience, and security

· Identify and lead efforts to reduce technical debt and simplify existing Customizations

· Drive prioritization alignment with stakeholders across the organization

Configuration & Development

· Build and maintain automation, user interfaces, reports, dashboards

· Develop or support Flows, Apex, and Lightning Web Components when needed

· Manage integrations with third-party systems and ensure data quality across the platform

AI-Augmented Development

· Leverage AI-assisted tools to accelerate development

· Critically review, test, and refine AI-generated solutions to ensure quality and maintainability

· Use AI to improve speed and consistency without increasing long-term complexity

• 7–10 years of progressive business and technology experience, with substantial hands-on Salesforce administration in a complex, highly customized environment
• Demonstrated experience designing and improving cross-functional business processes — comfort operating at the intersection of business process design and Salesforce configuration is essential
• Strong understanding of Salesforce data model, Flow architecture, and platform capabilities 
• Experience designing scalable solutions and influencing how problems are defined—not just executing requests 
• Proven ability to simplify processes and avoid unnecessary automation
• Experience using or willingness to adopt AI-assisted development tools responsibly
• Comfort working across multiple business functions with competing priorities

Additional Skills:

• Proven track record of change management and cross-functional leadership
• Salesforce Administrator Certification (Advanced Admin or Platform App Builder a plus)
• Experience refactoring or stabilizing a highly customized Salesforce environment
• Familiarity with integrations, APIs, and data management best practices
• Exposure to Python, Azure, or Microsoft-based automation tools