What are the responsibilities and job description for the Category Manager position at Dare Foods Limited?
Location: Remote - Immediate Hire
About Dare Foods: Our Dare Promise
Made Better isn’t just a claim; it’s our Dare promise.
Dare has been a proudly Canadian, family-owned company since 1889. We’ve created some of the most loved products — including Breton Crackers, La Panzanella Artisanal Crackers, Lesley Stowe Raincoast Crisps, and Mary’s Gone Crackers — enjoyed by consumers across North America.
For over 130 years, we have been located in the Kitchener area. Our Head Office is now located in Cambridge, Ontario, and our operations have expanded across North America with manufacturing facilities in North Carolina, South Carolina, Washington, and Nevada.2 Our dedicated team works passionately to uphold our tradition of excellence, innovation, and quality.
The Opportunity: Position Overview
The Category Manager plays a critical role in driving growth for Dare’s US business unit by transforming data into strategic direction. This individual leads the integration of syndicated data, shopper insights, consumer research, and internal data to inform portfolio, assortment, pricing, promotional, and sell-in strategies that strengthen category performance and brand share.
This is a highly analytical and cross-functional role partnering with Sales, Marketing, Revenue Growth Management (RGM), and Innovation teams to uncover consumer and shopper drivers, develop compelling data-driven retailer recommendations, and influence key decisions across the revenue organization.
Key Duties & Responsibilities
- Analyze syndicated data (IRI, NielsenIQ, SPINS), panel, retailer, and internal data to identify performance drivers, trends, and growth opportunities.
- Integrate consumer and shopper research to understand motivations, usage occasions, and emerging trends that inform brand positioning, innovation, and messaging.
- Lead the development of category stories, line reviews, and assortment recommendations to strengthen retailer relationships and drive mutual growth.
- Partner with Sales, Marketing, RGM, and Innovation to translate insights into actionable strategies across pricing, promotions, and innovation.
- Develop and enhance reporting tools, dashboards, and processes to improve data consistency, visibility, and decision-making efficiency.
- Conduct specialized analyses supporting business planning, strategy development, and emerging growth initiatives.
What You Will Bring: Required Qualifications
- Post-secondary degree or diploma in Business, Marketing, Economics, Data Analytics, or related field.
- 5 years of experience in Category Management, Business Insights, Consumer Insights, Brand Management, or Sales Strategy within CPG (food or beverage strongly preferred).
- Proven experience analyzing syndicated data (IRI, NielsenIQ, SPINS) and shopper/household panel data (Numerator, Circana).
- Hands-on experience integrating quantitative and qualitative consumer research into commercial and marketing strategies.
- Strong business and financial acumen.
- Advanced proficiency in Excel and data visualization tools (Power BI, Tableau, or similar).
- Strong analytical and statistical reasoning with the ability to translate data into clear, actionable recommendations.
- Familiarity with POS systems, retailer portals, and data harmonization across multiple sources.
- Comfortable managing large datasets and building automated reporting tools/dashboards.
- Advanced PowerPoint skills with the ability to turn data into compelling narratives (storytelling).
- Strategic thinker with the ability to connect insights to business growth opportunities.
- Excellent communication and storytelling skills with the ability to simplify complex analyses.
- Strong collaboration skills across Sales, Marketing, Finance, and RGM.
- Proactive problem-solver with curiosity and a bias for action.
- Ability to balance analytical depth with commercial pragmatism.
Dare Total Rewards Package
Our Total Rewards package reflects our commitment to supporting employees and their families in achieving their well-being goals. Dare Foods provides:
- Competitive Base Salary
- Comprehensive Health and Wellness Benefits
- Retirement Programs
- Paid Time Off
- Career Development Opportunities
- Reward and Recognition Programs
Accessibility & Inclusion at Dare
Dare Foods Limited is committed to creating an inclusive, accessible, equal-opportunity environment that welcomes individuals from all backgrounds.6 Accommodation requests for disabilities — visible or invisible, temporary or permanent — may be made at any stage of the application or employment process.
Take the Dare! Apply Now
If you have the CPG Category Management expertise and analytical skills to drive growth for our major US brands, we encourage you to apply.
We thank all candidates for their interest. Only those selected for an interview will be contacted.