What are the responsibilities and job description for the Marketing Specialist position at Dar Labs?
Role Overview
We’re seeking a proactive and results-driven team member to elevate our customer success, marketing operations, and—most importantly—sales. This role combines customer support, CRM and email marketing, data reporting, community engagement, and sales-focused marketing campaigns. You will be responsible for running ads, generating leads, nurturing them, and converting them into paying customers for our courses, retreats, and programs.
Your mission: turn audience interest into revenue while ensuring a seamless customer experience.
Key Responsibilities
Sales & Marketing
We’re seeking a proactive and results-driven team member to elevate our customer success, marketing operations, and—most importantly—sales. This role combines customer support, CRM and email marketing, data reporting, community engagement, and sales-focused marketing campaigns. You will be responsible for running ads, generating leads, nurturing them, and converting them into paying customers for our courses, retreats, and programs.
Your mission: turn audience interest into revenue while ensuring a seamless customer experience.
Key Responsibilities
Sales & Marketing
- Own the sales engine — plan, execute, and optimize paid campaigns across digital platforms to generate qualified leads and drive conversions for courses, retreats, memberships, and programs.
- Build and optimize funnels that convert leads into sales.
- Design and launch high-performance email sequences that move prospects through awareness, consideration, and purchase.
- Track campaign performance and continuously refine and optimize for higher ROI.
- Manage CRM tagging, segmentation, and automation.
- Schedule newsletters and promotional campaigns.
- Clean and maintain CRM data for accuracy.
- Track KPIs: lead-to-sale conversion, campaign ROI, email performance, customer retention.
- Provide monthly insights and recommendations.
- Collaborate with the designer to plan, brief, and review visual content across social media and paid campaigns.
- Manage content publishing calendars and community engagement on social platforms.
- Ensure brand voice and visual identity remain consistent across all posts and ads.
- Coordinate asset creation for paid campaigns, ensuring alignment between creative, copy, and audience targeting.
- Moderate online community discussions.
- Manage live webinars and coordinate speakers.
- Respond to customer inquiries with warmth and professionalism.
- Monitor customer journey and suggest improvements.
- You’ve planned and managed paid ad campaigns that generated real leads and sales, not just impressions. You understand funnels, metrics, and how to turn audience interest into measurable revenue.
- 2–4 years in customer success, marketing operations, or sales-driven roles.
- Strong knowledge of CRM tools (GoHighLevel, HubSpot, or similar), audience segmentation, and automated journeys. You think in flows, how each touchpoint connects to the next.
- Comfortable with Zoom/Webinar tools, landing page builders, and analytics platforms.
- Excellent communication skills: warm, persuasive, and aligned with our mission.
- Highly organized, data-driven, and motivated to hit sales targets.
- Spiritually aligned with Dar al-Shifaa’s mission and values.