Demo

Senior Product Manager

DAP
Baltimore, MD Full Time
POSTED ON 12/21/2025
AVAILABLE BEFORE 2/21/2026

DAP is searching for a Senior Product Marketing Manager to help grow the DAP brand. In this integral role, you’ll connect strategy to DIY and Professional end-users to bring innovative products to market. This position will be in Baltimore, MD.  The responsibilities of this position include:

Responsibilities:

  • Passionately conduct early-stage opportunity assessment, ideation, and concept development for new product opportunities from ideation to market launch
  • Manage product portfolio to develop and promote new products and optimize and grow existing product lines to meet / exceed vitality and launch targets. 
  • Drive new product development activities through Stage-Gate product management and market research
  • Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies
  • Monitor and analyze the competitive landscape, business developments and market trends to identify strategic opportunities and ensure product offering is properly positioned
  • Conduct presentations to internal teams and key strategic retail accounts
  • Direct market research and market intelligence gathering to ensure understanding of various options and support for informed decisions. 
  • Identify opportunities and lead projects to help DAP’s new product development process evolve and become more efficient. 

Desired Skills and Experience

  • Bachelor’s degree in marketing or business preferred, MBA a plus
  • At least 5 years product management experience
  • Strong competitive spirit, desire to win
  • Experience developing new consumer products for market including definition of concepts, positioning, features, benefits, and pricing
  • Ability to understand consumer needs and market research and translate these into successful new product offerings and product improvements
  • Demonstrated success managing multiple product launch cycles, from idea generation to product delivery
  • Significant record of consistent accomplishment and outstanding results
  • Ability to lead complex projects, monitor progress against key milestones and deliver results on time and on budget
  • Ability to develop consumer communications that resonate with target audiences
  • General computer skills, including proficiency in Microsoft Office Excel, Word, Project, and PowerPoint

Leadership Traits

  • Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level. Understands various types of business propositions and how the business operates. Learn new methods and technologies easily.
  • Learning Agility: Learns quickly when facing new problems. Is a relentless and versatile learner and is open to change. Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything.
  • Strategic Agility:  See ahead clearly and can anticipate future consequences and trends.  Is future oriented and offers broad knowledge and perspective.  Can scenario plan possibilities and outcomes.   
  • Leadership:  Provides the essential critical thinking to determine the necessary approaches to get things done.  Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace. 
  • Create New & Different: Ability to recognize the next great breakthrough. Is creative, a visionary, and can create and bring exciting ideas to market.
  • Action Oriented:  Enjoys working hard and is full of energy, steadfastly pushing self and other for results.  Can be counted on to exceed goals successfully and is consistently a top performer. 
  • Effective project management skills
  • Excellent communication skills to all levels of the organization. Strong interpersonal, verbal and written communication skills.  Is clear, concise and persuasive.  Experience creating and presenting business proposals, handling objections and overcoming obstacles
  • Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment
  • Self-motivated and proactive individual who strives for excellence and continuous improvement.
  • Cross functional leadership and team work.  Self-confident, verbalizes problem solving skills, demonstrates initiative, manages and motivates team. 
  • Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner.
  • Must have a can-do attitude and the desire to go above and beyond in all you do!

Benefits:

  • Employer-provided insurance 
  • Paid or unpaid time off work such as paid sick or vacation days, or leaves of absence
  • Retirement or savings funds such as 401(k) plans and employer-funded pension plans
  • Tuition Reimbursement
     

Pay Range

  • 99,000 to 120,000 per year.
     

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $7.2 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP’s history, culture and benefits at www.dap.com/careers/

DAP - On the job since 1865.

 

 

Salary.com Estimation for Senior Product Manager in Baltimore, MD
$122,439 to $148,975
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