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Outside Sales Representative for Law Enforcement Vehicle Equipment

Dana Safety Supply, Inc.
Belen, NM Full Time
POSTED ON 10/24/2025 CLOSED ON 12/31/2025

What are the responsibilities and job description for the Outside Sales Representative for Law Enforcement Vehicle Equipment position at Dana Safety Supply, Inc.?

Dana Safety Supply is seeking a Salesperson for Law Enforcement Vehicle Equipment for the New Mexico region.


The Outside Sales Representative will be responsible for developing relationships with law enforcement and public safety agencies, identifying their vehicle upfitting needs, and presenting tailored solutions. This role requires strong knowledge of emergency vehicle equipment, the sales cycle, and the ability to work independently with minimal supervision.


  • Identify and engage potential customers in the law enforcement and public safety sectors.
  • Promote and sell a full line of vehicle upfitting products and services (e.g., lights, sirens, cages, consoles, mounts, radios, and more).
  • Build and maintain strong relationships with new and existing clients.
  • Conduct onsite visits, equipment demonstrations, and product consultations.
  • Prepare and present quotes, bids, and proposals in response to customer inquiries or RFPs.
  • Collaborate with in-house technicians and project managers to ensure customer satisfaction.
  • Stay current with industry trends, products, and compliance standards.

Work Hours:

Minimum work week of 40 hours or whatever it takes to meet sales goals. Travel may include times outside this standard work schedule.


What We Offer:

  • Competitive base salary commission. A driven sales representative can earn $100,000
  • Company vehicle
  • Robust suite of benefits to include: Health, dental, and vision benefits
  • 401(k) and Roth options
  • Paid Time off, Paid Parental leave
  • Ongoing training and professional development
  • Supportive and mission-driven team environment

About the Company:

Dana Safety Supply was founded in 2005 by a group of law enforcement and fleet professionals with a mission to provide the best equipment and expertise in public safety.


Over the years since, our company has grown to become a powerhouse with 45 locations in 16 states. We combine national scale with in-depth knowledge of and connection to each of our local markets to provide superior partnerships for state and local public safety as well as federal and military agencies with full GSA contract support. Over two decades as we’ve grown to a team of over 600 employees, we’ve welcomed many former law enforcement and military personnel with expertise in administrative operations, budgeting and procurement, fleet management, patrol operations, special operations, and training.


This hands-on experience enables us to understand the demands, pressures, and technical requirements of the public safety profession like no other company.


Access our website for more details www.danasafetysupply.com.


  • Three years of outside sales experience (Industry experience preferred).
  • Sales experience in the law enforcement distribution industry, particularly with a focus on soft good products to include, duty gear, clothing and body armor.
  • Strong communication and Interpersonal skills.
  • Knowledge of local market dynamics.
  • Proficiency in CRM software.
  • Self-motivated and results oriented with a proven track record of achieving sales targets.
  • Attend trade shows and other sales related functions.
  • Ability to work independently and maintain the overall sales strategy
  • 75% of time spent traveling and visiting customers.
  • Maintain a professional and approachable appearance.
  • Able to frequently lift and/or move up to 50 pounds.
  • Valid Driver’s License with a Clear Driving Record.


All applicants are required to demonstrate the ability to pass all pre-employment testing to include: background checks, motor vehicle check and pre-employment drug test and be able to present a valid driver's license.


EOE/Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.


Pursuant to the Immigration Reform and Control Act of 1986, all applicants who are offered employment must produce documents establishing their identity and authorization for employment in the United States. These documents must be produced no later than three (3) business days after employment commences. In addition, all new hires will be required to verify their employment authorization under oath by signing Form I-9 upon commencing employment.

Salary : $100,000

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