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Outside Salesperson for Police Tactical and Soft Goods

Dana Safety Supply, Inc.
Glen Allen, VA Full Time
POSTED ON 10/30/2026
AVAILABLE BEFORE 11/27/2026
Brief Description

About Dana Safety Supply

Founded in 2005, Dana Safety Supply is a national leader in public safety equipment with over 55 locations across 18 states. We specialize in providing the highest level of expertise to local, state, and federal law enforcement agencies. Join a team of 700 professionals dedicated to supporting those who protect our communities.

Position Summary

Dana Safety Supply is seeking an Outside Sales Representative is responsible for developing and maintaining relationships with police departments, sheriff’s offices, federal agencies, and other public-safety organizations. This role focuses on promoting and selling products and solutions designed for law enforcement operations, including vehicle equipment platforms, tech, and installation services. This position also includes selling tactical equipment. The ideal candidate understands the law-enforcement environment, procurement processes, and the unique operational challenges agencies face.

Primary Responsibilities

  • Business Development: Identify and engage potential customers within public safety and law enforcement sectors.
  • Product Promotion: Sell a full line of upfitting products (cages, consoles, mounts, etc.) and "soft goods" (tactical gear, duty gear, clothing, and body armor).
  • Relationship Management: Build and maintain long-term partnerships with new and existing clients.
  • Technical Consultation: Conduct onsite visits, equipment demonstrations, and professional product consultations.
  • Sales Operations: Prepare quotes, bids, and formal proposals for customer inquiries or RFPs.
  • Collaboration: Work alongside in-house technicians and project managers to ensure seamless delivery and customer satisfaction.
  • Market Awareness: Stay current on industry trends, compliance standards, and local market dynamics.

Employment Requirements

  • Must possess a valid Driver’s License and maintain a clean driving record.
  • Successful completion of a pre-employment background check and drug screen.
  • We are required by law to advise that we verify with E-Verify.

Benefits & Compensation

Dana Safety Supply offers a competitive compensation package and a comprehensive benefits suite, including:

  • Competitive base salary plus commission; driven reps can earn potentially $150,000
  • Company vehicle provided
  • Company Gas Card provided
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) Roth Retirement Plans
  • Flexible Spending Account (FSA)
  • Paid Time Off (PTO) and Paternity Leave
  • Employee Rewards & Recognition program.
  • Ongoing professional development and training opportunities.

Summary

All applicants are required to demonstrate the ability to pass all pre-employment testing to include: background checks, motor vehicle check and pre-employment drug test and be able to present a valid driver's license.

EOE/Qualified applicants will receive consideration for employment without regard to disability or protected veteran status and any other applicable protected classification.

Pursuant to the Immigration Reform and Control Act of 1986, all applicants who are offered employment must produce documents establishing their identity and authorization for employment in the United States. These documents must be produced no later than three (3) business days after employment commences. In addition, all new hires will be required to verify their employment authorization under oath by signing Form I-9 upon commencing employment.

Salary : $150,000

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