What are the responsibilities and job description for the Analyst, Business Strategy & Analytics position at Dallas Stars?
JOB SUMMARY: The Analyst, Business Strategy & Analytics supports key departments across the Dallas Stars organization including Ticketing, Marketing, Corporate Partnerships, DSE Events, Concessions, and Retail, by delivering data‑driven analysis and actionable business insights. This role requires strong analytical skills, attention to detail, and the ability to translate complex data into clear, narrative‑driven presentations that inform leadership decision‑making.
ESSENTIAL FUNCTIONS:
ESSENTIAL FUNCTIONS:
- Partner with Ticketing, sponsorship, and other revenue‑generating departments to evaluate performance, identify trends, and recommend actions that enhance revenue and fan engagement
- Contribute to strategic initiatives such as forecasting, promotional analysis, market research, and business case development
- Support development and maintenance of real‑time dashboards and reporting for Ticketing, Marketing, Partnerships, American Airlines Center, and other Dallas Stars business units
- Be able to communicate to both technical and non-technical internal customers
- Support the development, testing, and refinement of dynamic pricing models across single-game, group, and premium inventory including scenario modeling, price elasticity analysis, and post-game pricing reviews
- Contribute to sponsorship valuation work including comp-based benchmarking, category exclusivity analysis, asset-level ROI reporting, and post-campaign recaps for partners
- Analyze large, multi-source datasets to uncover insights that drive operational and commercial decisions
- Build and maintain pricing and demand models to inform in-season pricing decisions
- Build and maintain revenue‑focused models to support scenario planning, sensitivity analysis, and strategic prioritization
- Ensure data accuracy and consistency across dashboards, KPI reporting, and department deliverables
JOB QUALIFICATIONS:
- Bachelor’s degree in Business, Economics, Statistics, Mathematics, Computer Science, Information Systems, or related field, or equivalent experience
- 1-3 years of experience in consulting, finance, consumer strategy, analytics, or a related field
- Proficiency in SQL, Python or R, and experience with data visualization software such as Tableau, PowerBI, or Looker
- Familiarity with CRM systems, ticketing platforms, and large-scale consumer datasets preferred
- Must possess an understanding of pricing structures and consumer revenue levers, especially within dynamic pricing environments
- Experience supporting revenue‑focused teams such as ticketing, partnerships, membership strategy, or pricing
- Strong communication skills with the ability to tailor insights and messaging to different audiences
- Exceptional attention to detail and commitment to accuracy
- While this position is not required to attend games, it may occasionally require working long/odd hours including weekends and holidays
Physical Demands and Working Environment
While performing the duties of this job, the employee is required to stand, walk, sit, use hands and fingers, handle objects and office tools, reach, balance, stoop, kneel, crouch, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The employee is exposed to an office environment, with noise levels usually moderate.
* This job description does not contain a comprehensive listing of activities, duties, or responsibilities. Other tasks and duties may be assigned as needed.
DSE Hockey Club, L.P. is an Equal Opportunity Employer
DSE Hockey Club, L.P. is an Equal Opportunity Employer