What are the responsibilities and job description for the Marketing Content Specialist position at DAK Demolition?
Job Title: Content & Marketing Specialist
About Us
DAK Demolition is a leading industrial demolition and asset recovery company specializing in complex projects across mining, aggregate, cement, and heavy industrial facilities throughout North America.
Our work involves dismantling large structures, processing materials for recycling, and executing projects safely inside active industrial environments. We operate with a strong safety culture and a commitment to transparency and execution.
As we continue to grow, we are investing in documenting our work and building a strong industry presence that reflects the quality and scale of our projects.
Position Overview
We are seeking a creative and driven Content & Marketing Specialist to lead the documentation and promotion of DAK Demolition projects. This role combines industrial media production and digital marketing. The position will be responsible for capturing project photos and drone footage, producing videos, managing our LinkedIn presence, and helping communicate our work to customers and the industry.
Key Responsibilities
- Project Documentation & Media Production
- Capture high-quality documentation of our projects through photography, video, and drone footage.
- Visit job sites to film demolition activity, equipment operation, and project progress.
- Maintain an organized media library of project photos and videos for internal and external use.
- Video Production & Editing
- Create short-form videos that highlight projects, equipment, and team members. Edit footage into professional content suitable for LinkedIn, presentations, and marketing materials.
- LinkedIn Marketing & Content Creation
- Manage the company’s LinkedIn presence, including creating project highlight posts, sharing company updates, and publishing content that demonstrates our capabilities and safety culture.
- Plan and manage targeted LinkedIn advertising campaigns to reach decision-makers in the mining, aggregate, and heavy industrial sectors.
- Work with project managers and field teams to turn completed projects into compelling visual stories that demonstrate our execution, safety practices, and capabilities.
- Support ongoing updates to the company website including adding project case studies, photos, and video content.
Qualifications
Must Have
- Experience with drone photography and videography (FAA Part 107 license preferred or willingness to obtain)
- Strong photography and videography skills, particularly capturing equipment, industrial work, and action shots
- Experience with video editing software (Adobe Premiere, Final Cut, CapCut, or similar)
- Experience managing LinkedIn content and business pages
- Ability to create short-form marketing videos (30–90 seconds)
- Strong ability to document projects visually and tell a clear story through photos and video
- Experience running LinkedIn ad campaigns
- Ability to travel to job sites to capture project content
Preferred
- Experience with construction, demolition, mining, or industrial environments
- FAA Part 107 Drone License
- Experience with Adobe Creative Suite, Canva, or similar tools
Success in This Role Looks Like
Within the first 30 days, you are managing the company LinkedIn page and creating consistent project-related content.
Within 60 days, you have documented multiple projects through photos and video and created a library of content that showcases our work.
Within 90 days, you are consistently producing videos, project highlights, and LinkedIn posts while launching targeted LinkedIn advertising campaigns that increase industry visibility.
Over time, you will help build a large media library of projects that supports business development and demonstrates DAK’s capabilities across the industry.
Why Join Us?
DAK Demolitoin is a growing company working on large-scale industrial projects across North America. This role offers the opportunity to build a portfolio of unique project documentation while helping shape the public identity of a rapidly growing industrial services company. You will have the chance to work closely with leadership, travel to active job sites, and play a key role in how our work is presented to customers and the industry.