Manager, Growth Marketing - Emerging Channels & Partnerships

Manager, Growth Marketing - Emerging Channels & Partnerships

Summary

Daily Harvest is seeking a Manager, Growth Marketing to help scale and diversify our customer acquisition engine across both established and emerging channels (DTC, CPG Retail, and others).

This role will manage omnichannel paid acquisition performance while also identifying, testing, and scaling new growth channels and partnerships that can unlock incremental customer acquisition / household penetration

You will partner closely with our paid media agency, brand team, sales teams, and cross-functional partners to drive efficient growth across paid media while building new acquisition pathways through creators, communities, affiliates, partnerships, and emerging channels.

This role will act as a curious, hands-on internal growth builder, continuously launching and validating new pilots that can unlock Daily Harvest’s next phase of customer growth.

Responsibilities

Paid Media Ownership

• Own performance marketing strategy and results across full-funnel paid media channels (paid social, paid search, CTV, Youtube, TikTok, etc., leveraging retail media networks where appropriate)
• Partner with our paid media agency to:
• Develop and maintain a structured testing roadmap across creative, landing pages, audiences and net-new channels
• Optimize toward CAC, acquisition volume, LTV, and household penetration targets
• Manage budget allocation across channels and funnel stages
• Monitor and optimize in-platform metrics (e.g. CPM, CPC, CTR, CVR, CPA, reach, frequency)
• Identify opportunities for incremental growth and efficiency improvements
• Analyze full-funnel performance (impression → click → conversion) to identify opportunities to improve conversion, creative effectiveness, and audience targeting

Emerging Channels, Influencers, Communities & Partnerships

• Identify, test, and scale new acquisition channels beyond traditional paid media to help diversify Daily Harvest’s growth engine
• Work closely with the Brand team and paid media agency to uncover high-potential growth opportunities across creators, communities, partnerships, and emerging platforms. Examples may include:
• Developing and executing a Reddit strategy
• Supporting micro-influencer and creator partnerships in collaboration with the Brand team
• Expanding and managing affiliate partnerships, including identifying non-traditional partners rooted in specific consumer communities
• Sourcing and supporting acquisition partnerships, including building partner prospect lists, conducting outreach, and managing partnership logistics
• Support the development of B2B growth initiatives, including identifying potential partners, coordinating outreach, supporting partner activations, and developing marketing collateral or co-marketing materials
• Build lightweight testing frameworks to rapidly validate new channels and partnerships, scaling those that demonstrate strong CAC efficiency and acquisition potential
• Continuously explore unconventional acquisition opportunities that can unlock new audiences and reduce reliance on traditional paid channels

Performance Insights, Reporting & Forecasting

• Own and optimize performance reporting across channels, ensuring accurate, actionable visibility into DTC acquisition performance
• Partner with agency & internal analytics on incrementality measurement across all channels and use insights to inform future media plans
• Proactively surface insights, risks, and optimization opportunities to inform budget and strategy decisions
• Collaborate with Sr Director of Revenue & Finance team on forecasting, spend pacing, and performance tracking against weekly/monthly acquisition goals

Requirements

• 5–8 years of experience in growth, acquisition, or performance marketing roles, ideally within fast-paced DTC or digital-first consumer brands
• Strong hands-on experience managing paid acquisition channels (paid social, search, affiliate, or creator-led performance)
• Highly curious and comfortable testing non-traditional growth channels including communities, partnerships, and creator ecosystems
• Experience working cross-functionally with creative, brand, and analytics teams to drive performance outcomes
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Comfortable operating in both strategic and executional modes, including running scrappy experiments and scaling what works.
• High ownership mindset with a bias toward experimentation, learning, and iteration.
• Bonus: Experience using AI tools for marketing analysis, creative generation, or workflow automation