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Automotive General Sales Manager

Dahl Automotive
Sheboygan, WI Full Time
POSTED ON 6/7/2026
AVAILABLE BEFORE 7/5/2026
Job Details

Description

At Dahl Automotive, we value our team above all else. We are proud of our culture and career path opportunities we provide! It's our Mission to Keep People Moving and as a member of our team, we look forward to supporting and challenging you to success in this critical role and through your career path. Join our team and become part of a legacy that is more than 100 years in the making!

We have an exciting opportunity for an experienced and motivated Sales Manager to join our team at Dahl in Sheboygan, WI! Our Sheboygan campus is home to three exceptional brands—Honda, Toyota, and Subaru—providing a unique opportunity to lead sales efforts across a diverse inventory of new and pre-owned vehicles. Whether you're passionate about a specific brand, used vehicles, building high-performing teams, or delivering exceptional guest experiences, this role offers the chance to make a meaningful impact in a growing market.

We are looking for a driven leader who is ready to take our sales department to the next level by coaching and developing team members, driving sales performance, and creating an outstanding experience for every guest!

We are proud of our culture and the way we value and appreciate our team. We focus on you, your ability to earn great income and grow with us!

Responsibilities

  • Lead the sales team to achieve budget
  • Manage inventory, price changes, vehicle descriptions and photos
  • Work with service to get vehicles inspected
  • Appraise vehicles
  • Purchase vehicles and maintain appropriate inventory
  • Ensure all guests in the showroom are being well taken care of
  • Train the Sales & Leasing Consultants on the Dahl sales process
  • Work with the sales team on working deals and follow up with guests
  • TO guests to close more deals
  • Hold daily training sessions and/or one-on-ones with the sales team
  • Hire, coach, and monitor performance of the sales team
  • Responsible for management of new and used car inventory and profitability

Qualifications

  • Previous successful experience in automotive sales, leadership experience preferred
  • Ability to motivate and train a team of sales professionals
  • Strong customer service and communication skills
  • Ability to effectively utilize software systems
  • Our culture is a humility-based servant leadership environment, so you must hold values and ethics that align with this culture
  • Valid drivers license and clean driving record

As part of the Dahl Auto team, you will be eligible for all company benefits, including paid time off, medical, dental, vision, 401k with automatic 3% company contribution, life insurance, disability insurance, accident insurance, discounts on vehicles and services, and much more!

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary.com Estimation for Automotive General Sales Manager in Sheboygan, WI
$113,442 to $154,632
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