What are the responsibilities and job description for the Field Marketing Coordinator position at DACUT?
Job Title: Field Marketing Coordinator
Location: West Bloomfield, MI
Position Summary:
We are seeking a proactive and engaging Field Marketing Coordinator to act as the face of our brand in the market. This role blends hands-on brand representation, account development, inside sales, and product merchandising. The ideal candidate is a relationship builder with a proven ability to break into new accounts, manage in-store product presence, and leverage CRM tools to track and drive sales growth. You will work both in the field and behind the scenes to ensure our products are well-positioned, our accounts are thriving, and our market share continues to expand.
Key Responsibilities:
- Serve as a brand ambassador in the field, engaging with customers, retailers, and distributors to promote and grow brand presence.
- Identify, pitch, and secure new retail and distribution accounts within the territory.
- Maintain accurate records of leads, sales activities, and customer interactions in the CRM system.
- Oversee in-store product layouts, displays, and promotional setups to maximize visibility and sales.
- Support inside sales efforts by handling inbound inquiries, generating leads, and following up to close opportunities.
- Participate in field marketing events, in-store demos, and promotional activities to drive engagement and sales.
- Provide regular performance reports, market insights, and promotional effectiveness updates to leadership.
- Bachelor’s degree required in Marketing, Business, Communications, or a related field.
- 2 years of experience in field marketing, sales, or a related role.
- Strong interpersonal, communication, and presentation skills.
- Proficiency with CRM platforms (e.g., Salesforce, HubSpot, Zoho) and Microsoft Office/Google Workspace.
- Ability to work independently, travel within the territory, and manage a flexible schedule including occasional evenings/weekends.
- Experience in merchandising and visual display.
- Knowledge of account management and sales growth strategies.
- Data-driven mindset for tracking and optimizing performance.
- Competitive base salary
- Quarterly incentive bonuses based on performance
- Health, dental, and vision insurance.
Salary : $45,000 - $55,000