Creative Digital Director / Head of Brands & Growth

DACUT is not just a dispensary chain. We are building a multi-brand, multi-state, vertically integrated brand house spanning:

• Retail
• Consumer packaged goods
• Culture-driven lifestyle brands
• Licensing across the U.S.

We move fast, build original brands, and operate at the intersection of culture, commerce, and technology.

About the Role

Now we’re looking for a Creative Digital Director / Head of Brands & Growth to architect, lead, and scale our entire creative, brand, digital, and marketing ecosystem.

Responsibilities

• You will own the creative and brand universe across:
• All DACUT retail
• All house brands
• All licensed brand programs
• All digital platforms
• All campaigns, launches, and content engines
• You are not here to “make things look cool.” You are here to build a scalable brand packaging content performance machine that:
• Moves fast
• Ships constantly
• Looks world-class
• And drives revenue
• You are:
• The Creative Director – setting taste, vision, and quality bar
• The Brand Architect – building coherent worlds across multiple brands
• The Packaging & Product Presentation Owner – owning packaging systems, visual identity, and shelf impact
• The Digital & UX Owner – owning websites, flows, conversion, SEO
• The Systems Builder – building workflows, pipelines, and standards
• The Team Leader – managing designers, animators, and marketing ops
• The Velocity Engine – increasing output, speed, and impact
• The AI Integrator – using AI to multiply creative and operational leverage

Qualifications

Must-Have:

• Leading creative / brand / digital teams
• Packaging design for CPG or regulated products
• Managing print production, dielines, and packaging vendors
• Web platforms (Buddy, Shopify, or similar)
• UX, CRO, funnels, and conversion optimization
• SEO, Google My Business, local search dominance
• Adobe Suite Figma
• Brand systems packaging systems
• Managing 3D / motion / video (in-house or vendors)
• Campaign development and launch calendars
• Project management and workflow systems
• AI tools for creative and marketing acceleration

Big Bonus:

• Cannabis, CPG, lifestyle, fashion, or culture brands
• Retail marketing experience
• Licensing or multi-brand systems
• Strong network of creatives, animators, printers, manufacturers

Required Skills

You are not just a creative. You are a builder of brand and execution systems. You:

• Have elite taste AND operational discipline
• Can manage multiple brands, SKUs, and packaging lines
• Know how to run creative like an operation, not chaos
• Think in systems, pipelines, and throughput
• Are obsessed with speed, quality, and leverage
• Can translate vision into execution
• Are comfortable owning deadlines, priorities, and outcomes
• Can lead creatives without drama

Preferred Skills

• You can:
• Direct
• Decide
• Delegate
• Ship

Pay range and compensation package

Competitive salary (DOE)

Performance incentives

Long-term growth opportunity

Equal Opportunity Statement

This is not:

• A “just design” job
• A slow corporate role
• A maintenance position

This is:

• A build
• A scale
• A leadership seat
• A chance to architect a real multi-brand house

Ready to Build a Cultural Brand Machine?

If you’ve built:

• Brands
• Packaging systems
• Creative teams
• And scalable marketing engines…we want to talk.