What are the responsibilities and job description for the Senior Marketing & Business Development Manager position at Da Vinci?
Da Vinci is seeking a driven, high-accountability Marketing & Business Development Manager to own and improve our inbound pipeline. This is a hybrid, funnel-focused individual contributor role within a mid-stage SaaS company serving mid-market and enterprise 3PL and warehouse operators.
As our first dedicated marketing hire, you will work closely with the CEO (who currently oversees Sales & Marketing) to strengthen demand generation, improve qualification process, and build repeatable sales and marketing processes. This is a hands-on role with no direct reports in the first year. Success comes from execution, discipline, and measurable pipeline contribution.
You will serve as the primary owner of inbound pipeline execution, building demand, qualifying serious buyers, coordinating agency and trade show activity, nurturing multi-stakeholder opportunities, and ensuring well-qualified Sales Qualified Leads (SQLs) move forward to the CEO for closing.
This role is ideal for someone who understands long B2B SaaS sales cycles (4–12 months), RFP-driven evaluations, and enterprise buying committees across Operations, IT, and Finance, and who is comfortable balancing marketing execution with structured lead qualification.
Core Ownership Areas
As our first dedicated marketing hire, you will work closely with the CEO (who currently oversees Sales & Marketing) to strengthen demand generation, improve qualification process, and build repeatable sales and marketing processes. This is a hands-on role with no direct reports in the first year. Success comes from execution, discipline, and measurable pipeline contribution.
You will serve as the primary owner of inbound pipeline execution, building demand, qualifying serious buyers, coordinating agency and trade show activity, nurturing multi-stakeholder opportunities, and ensuring well-qualified Sales Qualified Leads (SQLs) move forward to the CEO for closing.
This role is ideal for someone who understands long B2B SaaS sales cycles (4–12 months), RFP-driven evaluations, and enterprise buying committees across Operations, IT, and Finance, and who is comfortable balancing marketing execution with structured lead qualification.
Core Ownership Areas
- Top-of-Funnel Pipeline Growth
- MQL → SQL Qualification & Funnel Conversion
- Lead Nurture & Pre-Sales Validation
- Agency & Vendor Coordination
- Trade Show Strategy & Structured Follow-Up
- Proposal Support & Scope Documentation
- CRM Discipline & Pipeline Reporting
- Execute multi-channel marketing campaigns (email, content, paid, social, SEO, events, webinars).
- Manage or support vendor relationships (agencies, freelancers, designers).
- Manage and oversee content: blog posts, case studies, guides, landing pages, email sequences.
- Oversee website updates, messaging, and conversion optimization.
- Build nurture workflows in HubSpot (or similar) for Marketing Qualified Lead (MQL) -> Sales Qualified Lead (SQL) progression.
- Manage marketing analytics, dashboards, and campaign reporting
- Coordinate logistics and sponsorships for industry events & trade shows for highest impact
- Follow up with all inbound leads quickly and professionally
- Conduct initial qualification calls/emails to understand fit, timeline and needs
- Route qualified opportunities and schedule meetings for the Sales team.
- Orchestrate Sales and Follow Up Communications
- Maintain consistent, high quality CRM notes and follow-up cadences
- Run outbound "warm outreach" sequences for priority accounts when needed.
- Help optimize lead routing, scoring and qualification criteria
- Create pricing quotes or proposals using templates (no complex negotiation required).
- Maintain CRM hygiene, pipeline accuracy and core reporting
- Prepare pre-demo materials, follow-up emails, and handoff documentation
- Build repeatable processes that improve speed and reduce admin load on sales
- Coordinate logistics and sponsorships
- Pre-book meetings
- Execute post-event follow-up within 24–48 hours
- Qualify event leads into SQL or nurture tracks
- Track trade show ROI (cost per SQL, cost per opportunity)
- 4-8 years in marketing, demand generation, growth, sales, marketing and business development or a hybrid revenue role
- Confident speaking with COO, VP Ops, IT Directors with strong writing and communication skills
- Hands-on with CRM (HubSpot preferred), email automation and analytics tools
- Comfortable owning results, wearing multiple hats and shifting between creative and operational tasks.
- Data-driven, organized, and proactive about improving processes.
- Builder who thrives in ambiguity. Self-starter who thrives in small teams and wants meaningful ownership.
- Customer Success – Our customer’s success is our success. We go above and beyond to make sure we provide exceptional solutions and support that “delights” our customers
- Pursuit of Excellence – We are dedicated to providing first class products and services and invest the time to achieve this objective. This includes a drive for continued learning to master one’s area of expertise and expand skill sets
- Empower Others Succeed – We are a team-oriented environment that thrives on collaboration, sharing knowledge, and empowering & supporting others to succeed in their roles. As a rapidly growing company with many new employees, this is a cornerstone of our culture
- All About Results – Our team understands that positive outcomes and achieving goals are paramount to our success. We give employees the flexibility to achieve their results along with holding each other accountable to build a positive environment of high performance
- Forward Thinking – Planning and looking ahead is part of our DNA. This includes thinking about how decisions today set us up for success for the short-term and long-term, as well as taking incremental steps to achieve the company’s long-term vision to be an industry leader
- Da Vinci offers a fully remote environment – work where it’s convenient for you and the company has regular in-person company gatherings to build team relationships
- GO - PTO days to provide an opportunity to recharge and spend time on your other passions
- 401k plan with 4% company match to invest in your future
- Competitive medical, dental, and vision insurance to support the health & well-being of you and your family
- 7 Paid Company Holidays Paid Sick Days
- $70,000 – $90,000 annually 25–35% performance bonus commensurate with experience
Salary : $70,000 - $90,000