General Sales Manager

Company Description D1 Training is a rapidly growing fitness brand that uses athletic-based training to help clients of all ages reach their sport and fitness goals. Locations offer structured, age-specific programs for youth, teens, and adults, built around core training tenets such as dynamic warm-up, performance work, strength training, core and conditioning, and cool down. Workouts are refreshed every eight weeks by a National Training Panel to keep programming aligned with client goals and current best practices. In addition to group training, D1 provides one-on-one coaching with world-class trainers, including experience working with professional and Olympic athletes. The brand currently operates more than 170 facilities, with over 250 in development, creating strong growth opportunities across its nationwide network.

Role Description The General Sales Manager is a full-time, on-site role based in Carmel, IN, responsible for driving membership growth and revenue at the local D1 Training facility. This role oversees the entire sales process, including lead generation, follow-up, consultations, membership presentations, and closing new clients, while maintaining accurate records in the CRM system. The General Sales Manager partners closely with the training and operations teams to ensure a seamless member experience, including coordinating intro sessions, promoting programs, and supporting retention initiatives. Day-to-day responsibilities include managing and coaching the sales team, monitoring performance metrics, developing local marketing and outreach strategies, and building relationships with community partners and referral sources. The role also involves forecasting and reporting on sales results, upholding brand standards, and contributing to a positive, motivating environment for members and staff.

Qualifications

• Strong sales skills, including consultative selling, lead management, and closing memberships, with a track record of meeting or exceeding revenue targets.
• Experience in team leadership and staff development, including coaching, performance management, and fostering a collaborative sales culture.
• Background in fitness, wellness, or sports-related environments, with the ability to communicate training concepts and program value to diverse clients.
• Proficiency with CRM systems, basic data analysis, and reporting, along with solid organizational and time-management skills.
• Excellent communication and interpersonal skills, including the ability to build rapport, handle objections, and deliver clear, professional presentations.
• Ability to work flexible hours as needed, including evenings and weekends, to support member needs and business operations.
• Bachelor’s degree in Business, Marketing, Sports Management, or a related field preferred; equivalent experience in sales management will be considered.
• Experience in local marketing, community outreach, or partnership development is beneficial; prior work in franchise or multi-location environments is a plus.