General Manager

Do you love to lead and drive excellence?

Are you passionate about fitness, leadership, and helping others reach their potential?

Do you thrive on building something from the ground up?

Would you like to be part of a high-energy team that changes lives every day?

ALL-STAR LEADER WANTED

At D1 Training, our mission is simple: “You pick the goal, we help you get there.”

We live this through cutting-edge training, world-class coaching, and a culture of discipline, energy, and encouragement. Our people are the heart of D1 — building connections, celebrating wins, and helping every athlete, student, and adult become their best.

Now we’re bringing that movement to Lakeland, Florida, and we’re looking for a General Manager to lead the charge.

About the Role

As the General Manager of D1 Training Lakeland, you’ll be the driving force behind our facility’s

success — leading operations, sales, and team development from the pre-opening phase through full operations.

This is not a desk job. It’s a leadership mission.

You’ll be recruiting a team, generating community excitement, closing memberships before the

doors open, and setting the tone for a culture that blends accountability, teamwork, and fun.

In short — you’ll be the face, heart, and energy of D1 Lakeland.

What You’ll Do

Before Opening (Pre-Sales & Launch Phase)

 Lead all pre-sales efforts: build local relationships, drive leads, and close memberships with

confidence and enthusiasm.

 Represent D1 Lakeland in the community — at schools, sports programs, and local

businesses — as the local ambassador of the D1 brand.

 Recruit, hire, and onboard a high-performing team aligned with D1’s mission and values.

 Build early culture: model discipline, teamwork, and positivity from day one.

After Opening (Operations; Leadership Phase)

 Lead and inspire your staff to deliver an elite training experience that lives up to the D1

brand.

 Grow member numbers by closing memberships with confidence and enthusiasm

 Facilitate weekly meetings and coach employees to ensure clarity, accountability, and

continuous improvement.

 Manage financial performance and accountability; meet monthly with ownership to

review key metrics and drive profitability.

 Maintain a world-class facility and a culture where athletes of all ages feel challenged,

supported, and inspired.

 Be a visible, engaged leader — on the floor, in the office, and in the community.

What We’re Looking For

 Proven leadership experience (3 years) — in fitness, retail, military, or any team-driven

environment.

 A passion for health, fitness, and personal growth. (Professional fitness background not

required, but enthusiasm is a must.)

 Comfortable owning sales — you don’t hide from it, avoid it, or delegate it away. You may not

be a polished salesperson, but you are persistent, coachable, and willing to grind through

rejection while building authentic relationships that convert.

 Strong business acumen: comfortable with budgets, KPIs, and accountability.

 Energy, positivity, and resilience — you bring the standard every day with zero tolerance for

toxic behavior.

 A “first-in, last-out” mindset with a servant-leader heart.

 Demonstrated ability to solve problems under pressure — resourceful, adaptable, and willing

to figure things out without perfect information, excuses, or constant direction.

What You’ll Gain

 Competitive Compensation: Base salary of $55,000–$70,000, depending on experience, with

performance-based bonuses and profit-sharing tied to membership and profitability goals.

Strong performance can bring total compensation to $80K and higher as the facility matures.

 Paid Time Off: Recharge and maintain work-life balance.

 Free D1 Membership: Train alongside your team in a state-of-the-art facility.

 Professional Development: Access to D1’s annual summit, continuing education, and

leadership training.

 Community; Camaraderie: Join a mission-driven culture that works hard, celebrates big,

and makes an impact.

Why D1 Training Lakeland?

This is more than a management job — it’s a chance to lead a movement. You’ll be part of launching something new, building a team, and shaping the fitness culture of Lakeland.

If you’re a leader who loves people, thrives on challenge, and believes discipline changes lives — this is your opportunity to build something that matters.

Apply now and help us bring the D1 difference to Lakeland.