Demo

Director of Athlete Acquisition

D1 TRAINING
Atlanta, GA Full Time
POSTED ON 5/16/2026
AVAILABLE BEFORE 6/14/2026
Benefits:

  • Bonus based on performance
  • Opportunity for advancement
  • Paid time off


Director of Athlete Acquisition – High-Ticket Training Programs (D1 Training)

Drive results. Grow the business through athlete development.

D1 Training is an athletic-based performance facility serving youth athletes and adults. We are hiring a results-driven Sales & Performance Director to own the sales pipeline, run consultations, and close high-ticket personal training packages ($3,000 ).

This is not a desk sales job. This role requires credibility on the training floor and confidence in structured consultations that lead to high-value personal training programs

Your Primary Mission

Drive performance results for members while growing personal training revenue through consultative, goal-based selling.

You must be equally comfortable:

  • Talking periodization and recovery
  • Running a performance consultation
  • Prescribing individualized training plans
  • Closing high-ticket personal training packages


Key Responsibilities

  • Own and manage the full sales pipeline from lead to close
  • Run structured consultations and goal-setting sessions
  • Close high-ticket personal training and performance packages ($3,000 )
  • Convert 60% of qualified consultations
  • Execute daily follow-up via calls, texts, and CRM systems
  • Drive membership, personal training, and program revenue
  • Track KPIs: leads, show rate, close rate, PT revenue, retention
  • Train and coach staff on sales conversations and conversion
  • Oversee POS, contracts, and billing accuracy


What We’re Looking For

Required:

  • 3 years experience in personal training, strength coaching, or athletic performance
  • Experience discussing program design, recovery, and progression with clients
  • Comfortable selling structured personal training programs ($3,000 )
  • Experience managing leads and consultations
  • Strong accountability and follow-up discipline
  • 2 years of Go High Level CRM Experience


Preferred:

  • NASM, CSCS, ISSA, or comparable certification
  • Experience in boutique fitness or performance training environments
  • Leadership or team management experience


Compensation & Perks

  • $50,000–$75,000 base performance incentives
  • Free D1 membership
  • Ongoing training and development


High-performance, team-driven culture

Candidates must be passionate about training and athlete development. Applicants without fitness or coaching experience will not be considered.

Salary : $50,000 - $75,000

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