What are the responsibilities and job description for the Senior Vice President of Marketing - Community First Credit Union position at D. Hilton Associates, Inc.?
Position Summary:
Community First Credit Union is seeking an accomplished marketing executive to join their team in the role of Senior Vice President of Marketing. Reporting to the Chief Marketing Officer, the SVP leads a multidisciplinary team in developing and executing integrated marketing strategies across digital, traditional, and community channels. This role oversees brand stewardship, market research, budget management, and performance analytics while fostering a culture of innovation, accountability, and professional growth. The SVP collaborates with internal and external partners to deliver data-driven campaigns, product launches, and member engagement initiatives that align with the credit union’s strategic objectives. A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required, along with 10 to 15 years of relevant experience, including at least 5 years in a senior leadership role within financial services or a credit union. A Master’s degree is preferred.
Company Profile:
Community First Credit Union, a state-chartered credit union founded in 1935 in a high school basement, has grown to become one of Florida's largest credit unions. With 24 branches serving over 180,000 members and holding assets exceeding $2.7 billion, it welcomes members from the greater Jacksonville area, including Palm Beach, Seminole, and Volusia Counties. The credit union positively impacts the community through charitable giving, volunteerism, and financial education. Committed to serving its members and community, it offers sophisticated financial products and services with local control and management, embodying the nonprofit, member-focused philosophy of the credit union movement.
Community Profile:
Jacksonville, FL, located on the Atlantic coast of northeastern Florida, is the county seat of Duval County. Known for its 22 miles of beaches and year-round sunshine, Jacksonville offers a wide range of activities for everyone. Outdoor adventures, museums, family-friendly attractions, parks, and nature preserves are plentiful. The city is also renowned for its locally caught seafood and diverse array of restaurants that cater to various tastes. Jacksonville, FL, is a city characterized by its diverse neighborhoods and exceptional arts and culture scene, making it an ideal place to live, work, and raise a family.