U.S. Sales & Business Development Manager

Company: CYTAC USA, Inc.

Location: Fairfield, New Jersey

Employment Type: Full-time

Work Arrangement: On-site with nationwide business travel

Base Salary: $90,000–$120,000 annually, plus performance-based commission or bonus

CYTAC is an international brand specializing in holsters, magazine pouches, and tactical equipment, with a customer and distribution network spanning more than 140 countries.

With its primary manufacturing base in Thailand and newly established U.S. operations, CYTAC is expanding its presence in the American market, strengthening customer relationships, and building a stronger brand reputation through innovative products and responsive local service.

CYTAC USA is seeking a proactive, results-driven U.S. Sales & Business Development Manager to develop new business opportunities, expand distribution channels, and strengthen the CYTAC brand across the United States.

The ideal candidate is a hands-on B2B sales professional with strong customer acquisition skills, the ability to leverage multiple prospecting channels, and a solid understanding of how brand positioning and customer experience contribute to long-term sales growth.

This role combines new business development, existing account management, trade show participation, and sales-driven brand development.

New Business Development & Customer Acquisition

• Proactively identify, prospect, and acquire new B2B customers, distributors, dealers, retail chains, and strategic business partners throughout the United States.
• Develop and execute multi-channel customer acquisition strategies, including direct outreach, cold calling, email prospecting, LinkedIn networking, industry events, referrals, customer visits, and other effective approaches.
• Independently research target accounts, identify decision-makers, initiate business conversations, and convert prospects into qualified sales opportunities.
• Develop relationships with key accounts, national and regional retail chains, major distributors, and strategic channel partners.
• Explore new customer segments, distribution channels, and market opportunities to expand CYTAC's U.S. business.
• Manage the sales process from initial contact and product presentations through negotiation, order conversion, and account development.

Existing Customer & Channel Management

• Maintain and strengthen relationships with existing CYTAC customers and distribution partners.
• Re-engage former and inactive customers to explore opportunities for renewed cooperation.
• Conduct regular customer visits, business reviews, and product presentations.
• Develop long-term partnerships and improve customer satisfaction through consistent follow-up and responsive service.

Brand Development & Market Positioning

• Demonstrate strong brand awareness and an understanding of how brand positioning, product value, and customer experience influence purchasing decisions.
• Represent CYTAC professionally and consistently communicate the brand's value proposition to distributors, dealers, and end-market partners.
• Identify opportunities to strengthen CYTAC's brand recognition, credibility, and market positioning in the United States.
• Collaborate with management and marketing teams on product launches, sales materials, promotional activities, and channel marketing initiatives.
• Gather customer feedback and competitor insights to support product positioning, marketing strategies, and long-term brand growth.

Trade Shows & Industry Networking

• Participate in major U.S. industry trade shows, including SHOT Show.
• Support exhibition planning, customer invitations, product presentations, and business meetings.
• Proactively develop business opportunities through industry associations, professional networks, and relevant events.
• Follow up systematically on exhibition leads and convert qualified prospects into business relationships.

Sales Operations & Team Collaboration

• Develop sales plans, maintain CRM records, manage sales pipelines, and prepare forecasts and performance reports.
• Monitor competitor activities, market trends, customer needs, and emerging opportunities.
• Collaborate with CYTAC's international product, manufacturing, and management teams.
• Support the onboarding and development of additional sales team members as the U.S. business grows.

Required

• 5 years of B2B sales, business development, or account management experience.
• Demonstrated success in proactively acquiring new customers through multiple sales and prospecting channels, rather than relying primarily on inbound leads or existing accounts.
• Ability to independently develop and execute effective customer acquisition strategies using a combination of digital outreach, professional networking, direct prospecting, referrals, trade shows, and in-person customer visits.
• Strong brand awareness and a practical understanding of brand positioning, value-based selling, and the role of customer experience in building long-term business growth.
• Proven ability to develop distributor or dealer relationships and maintain long-term customer partnerships.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Self-motivated, resourceful, results-oriented, and comfortable working independently in a growing business.
• Willingness to travel throughout the United States as business needs require.
• Ability to work from the Fairfield, NJ office when not traveling.
• Familiarity with CRM systems, LinkedIn, and standard business software.

Preferred

• Established relationships and an active professional network within the U.S. tactical equipment, shooting sports, law enforcement equipment, or related industries, particularly with major accounts, national and regional retail chains, large distributors, and key industry decision-makers.
• Proven experience developing and managing key accounts, major retail chains, or national distribution partnerships.
• Sales experience in tactical equipment, shooting sports, outdoor products, law enforcement equipment, security products, or related industries.
• Experience supporting brand launches, market expansion, or channel marketing activities.
• Experience representing brands at trade shows and conducting customer visits.
• Experience mentoring or supporting junior sales team members.

• Annual base salary: $90,000–$120,000, depending on qualifications and experience.
• Performance-based sales commission and/or bonus.
• Target total annual cash compensation: approximately $115,000–$145,000 at target performance.
• Business travel expenses reimbursed in accordance with company policy.
• Employee benefits and paid leave according to established company policies and applicable law.

CYTAC USA offers the opportunity to contribute directly to the U.S. growth of an established international tactical equipment brand.

The successful candidate will have the opportunity to develop nationwide customer relationships, expand distribution channels, contribute to brand development, and work closely with company leadership in building CYTAC's U.S. business.

We value initiative, creative business development, strong customer relationships, practical execution, and a commitment to sustainable brand growth.

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Interested candidates are encouraged to apply directly through LinkedIn with an updated resume.