Sr. Paid Media Manager

Sr. Paid Media Manager

Overview:

• We are the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills, and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. Join us to challenge yourself with work that matters.
• We trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to our office, depending on what’s best for you and when it is important for your team to be together.
• We are seeking qualified candidates for the role of Sr. Manager, Paid Media. This person will help lead Paid Media efforts in North America and work cross-functionally across Brand, Social, and Consumer Marketing teams to create integrated, cross-channel strategies and develop media plans that drive our member engagement forward.
• The ideal candidate has experience leading media planning for large brands and is proficient in both offline online channel planning. This person should have experience working in a full-funnel capacity and developing integrated strategies. We are looking for somebody who is highly collaborative, strategic, and able to think big while paying careful attention to detail.
• Location –San Francisco, CA, Mt. View, CA, or NYC, NY (Hybrid – onsite 2 days/week)

Responsibilities:

• Paid Media Subject Matter Expert for achieving B2C objectives across offline online channels
• Collaborates cross-functionally with Marketing teams to define goals and create integrated, full funnel paid brand campaigns and strategies for North America
• Manages the day-to-day planning and execution of brand paid media across internal teams and agency partners
• Manages campaign reporting and is able to effectively translate data into meaningful and actionable insights
• Experience with multiple forms of measurement such as Brand Lift Studies; experienced in increasing top-of-funnel metrics (i.e. Unaided Awareness), middle-of-funnel metrics (i.e. Consideration), down to performance metrics.
• Develops platform and audience-first creative insights and best practices that inform campaign and creative development
• Acts as the “translator” between the consumer behavior across media channels, and knows how to leverage audience insights to push the work forward
• Identifies and keeps pulse on evolving trends and insights in paid media, recommending opportunities to innovate and drive impact
• Efficiently project manages multiple work streams; regularly communicates progress to stakeholders

Requirements:

Basic Qualifications:

• 6 years of experience in Brand paid media, either in-house or in agency
• 3 years of experience working with both creative and media agencies
• 3 years of experience leading large-scale brand media campaigns
• 3 years of experience in coordinating workstreams with multiple teams and stakeholders
• 3 years of experience in cross-channel planning

Preferred Qualifications:

• Direct marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts
• Ability to frame insights and communicate recommendations simply and effectively
• Ability to drive influence in the creative development and research process through the lens of media and data
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy
• Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results
• Outstanding interpersonal, communication (oral and written), and presentation skills
• Excellent grasp of measurement and how it ties back to Brand marketing objectives; MMM experience a plus

Suggested Skills:

• Verbal/written communications
• Paid Media
• Creative Insights
• Brand Campaigns
• Measurement & Insights

Compensation:

• $77.74 to $88.85 Hourly (W2/Non-Exempt)

Req# 16246