What are the responsibilities and job description for the Product Marketing Manager position at CyberArk?
Company Description
About CyberArk
CyberArk, a Palo Alto Networks company, is the global leader in identity security, trusted by organizations around the world to secure human and machine identities in the modern enterprise. CyberArk’s AI-powered Identity Security Platform applies intelligent privilege controls to every identity with continuous threat prevention, detection and response across the identity lifecycle. With Identity Security, organizations can reduce operational and security risks by enabling zero trust and least privilege with complete visibility, empowering all users and identities, including workforce, IT, developers and machines, to securely access any resource, located anywhere, from everywhere. Learn more at cyberark.com.
Copyright © 2026 CyberArk Software. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.
Job Description
CyberArk is looking for an experienced and passionate Product Marketing professional. In this role,
you will act as a subject matter expert for CyberArk’s offerings as we continue to scale our GTM
efforts across machine identity security.
Working as a conduit between CyberArk Product Management, Sales, Channel, Marketing and
Customer Success, you will create impactful messaging and positioning to engage digital
interactions with customers and prospects, drive sales enablement creation and launch activities,
and deliver market insights to guide product strategy. In this role, you will work in the area of Endpoint PAM (PEDM) to expand CyberArk’s recognized
market leadership.
What You Will Do:
How You Will Stand Out From The Crowd:
About CyberArk
CyberArk, a Palo Alto Networks company, is the global leader in identity security, trusted by organizations around the world to secure human and machine identities in the modern enterprise. CyberArk’s AI-powered Identity Security Platform applies intelligent privilege controls to every identity with continuous threat prevention, detection and response across the identity lifecycle. With Identity Security, organizations can reduce operational and security risks by enabling zero trust and least privilege with complete visibility, empowering all users and identities, including workforce, IT, developers and machines, to securely access any resource, located anywhere, from everywhere. Learn more at cyberark.com.
Copyright © 2026 CyberArk Software. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.
Job Description
CyberArk is looking for an experienced and passionate Product Marketing professional. In this role,
you will act as a subject matter expert for CyberArk’s offerings as we continue to scale our GTM
efforts across machine identity security.
Working as a conduit between CyberArk Product Management, Sales, Channel, Marketing and
Customer Success, you will create impactful messaging and positioning to engage digital
interactions with customers and prospects, drive sales enablement creation and launch activities,
and deliver market insights to guide product strategy. In this role, you will work in the area of Endpoint PAM (PEDM) to expand CyberArk’s recognized
market leadership.
What You Will Do:
- Create impactful and differentiated product positioning and messaging
- Conduct qualitative and quantitative research to deliver market insights
- Lead go-to-market efforts for product launches and develop marketing / sales enablement
- material for new product initiatives
- Produce impactful sales enablement resources for sellers, sales engineers and partners
- Collaborate closely with solutions marketing and brand experience teams on demand
- generation, content marketing and thought leadership initiatives
- Serve as subject matter expert, developing and presenting collateral for CyberArk customer
- events, webinars and industry events
- Work cross-functionally to inform product strategy
How You Will Stand Out From The Crowd:
- Bachelor’s/Master’s in business, marketing, or technical degree (i.e. computer science,
- engineering, Information Technology, etc.)
- 3-5 years of professional experience in security, marketing, sales engineering, sales
- enablement and/or product management (open to candidates with developer experience who
- are interested in making the transition to product marketing)
- Passion for the cybersecurity space
- Ability to communicate effectively verbally and in writing
- Ability to articulate / align technical features to customer needs
- Experience with market research is a significant plus
- Ability to work in a dynamic environment and solve problems with a positive attitude