Marketing Specialist

About Us

Founded in 2016 in Shenzhen, China, CuteBee is a pioneering creator of DIY artistic products and the global leader in Book Nook kits. With over 10 million units sold worldwide, our operations are driven by 30 expert designers and a state-of-the-art facility producing 10,000 units daily. To directly support our rapidly growing North American market, CuteBee USA LLC was established in July 2025. Backed by a robust global distribution network, our mission is to deliver high-quality, engaging DIY experiences that inspire creativity and bring joy to people everywhere.

The Role

We are seeking a dynamic and highly motivated Marketing Specialist to join our newly established US team in Brea, CA. In this full-time role, you will be instrumental in expanding our North American footprint. You will be responsible for developing strategic marketing plans, analyzing market trends, and elevating our brand visibility. Because you will be collaborating closely with our headquarters in China to prepare marketing strategies and materials, full bilingual fluency in Chinese and English is required.

Key Responsibilities

• Strategic Marketing: Develop, implement, and execute comprehensive marketing plans and promotional campaigns tailored to the North American market.
• Market Research: Conduct market research and analyze industry trends to identify new opportunities and measure campaign success.
• Cross-Border Collaboration: Act as a communication bridge between the US office and the China HQ, ensuring seamless alignment on marketing strategies, materials, and brand values.
• Customer & Partner Engagement: Provide exceptional customer service and engage professionally with clients, retail partners, and the community to build brand loyalty.
• Sales Support: Collaborate closely with cross-functional teams to support sales initiatives and drive overall business growth.
• Exhibition Support: Occasional business travel needed, such as Toy Fair, Toy Show, Gift Exhibition, etc.

Qualifications

• Language Requirement: Must be fully fluent in Chinese (Mandarin) and English (both written and verbal) to effectively communicate with the China team and localize marketing materials.
• Education: Bachelor’s degree in marketing, Marketing Analytics, Business, or a related field.
• Core Skills: Strong proficiency in market research, marketing strategy, and campaign execution.
• Communication: Excellent interpersonal and customer service skills, with a professional approach to engaging clients and partners.
• Analytical Ability: Strong analytical thinking and attention to detail for identifying market opportunities and tracking performance metrics.
• Preferred: Previous experience in sales, as well as hands-on experience with digital marketing tools, analytics platforms, or related software.