What are the responsibilities and job description for the Digital Marketing Specialist position at Custom Pool Pros?
Position Overview:
We are looking for a results-driven Digital Marketing & Web Specialist with a strong focus on lead generation to manage and execute all aspects of our online presence. This role is responsible for driving traffic, improving conversions, and generating high-quality leads through web, SEO, paid ads, and content strategies.
Requirements:
Minimum 3 years of experience in the following, with a proven track record of managing time effectively to accomplish tasks and drive lead generation:
- Responsive web design using WordPress
- Landing page design and build for campaigns focused on lead generation
- Maintaining and troubleshooting website performance issues
- Designing and updating video content
- Monitoring multiple websites for performance
- Search Engine Optimization (SEO)
- Extensive use of SEMrush
- On-page optimization, blogging, metadata, and content structure improvement
- Content writing focused on improving rankings and generating leads
- Social media marketing, including managing posts and listings
- Use of AI tools for content creation and posting
- Video production and graphic design for social media to support lead generation
- Google ranking and Local SEO
- Strong understanding and management of Google Ads (AdWords)
- Campaign creation focused on ROI and lead generation
Technical Skills:
Must have a minimum of 3 years of experience in the following:
- Web design, digital design, and graphic design
- Digital marketing with a strong focus on lead generation
- WordPress, HTML, and CSS
- Adobe Creative Suite and Figma
- Strong understanding of SEO and responsive design principles
- AI design tools and motion graphics tools
- Google Analytics and Google Search Console
- Understanding of UX/UI principles
Compensation:
Base salary of $50,000, with performance-based compensation available up to $100,000 total earnings.
Salary : $50,000